Ranch It Up Radio Show & Podcast

How To Utilize Technology & Genetics To Market Bulls


Listen Later

It’s The Ranch It Up Radio Show! Join me - Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how Jorgensen Land & Cattle utilized the latest technology along with genetics from the past to market bulls.  Plus tariff and trade updates, how the DLCC Ranch uses South Devon genetics, cattle market recaps and a whole lot more on this all new episode of The Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Jorgensen Land & Cattle Uses The Latest Technology To Provide Angus Bulls

Marketing bulls today requires more than just good cattle—it takes innovation. By combining advanced genetics with modern technology, seedstock producers can reach more buyers, offer more confidence, and drive better results.

Jorgensen Land & Cattle of South Dakota leads the industry by blending data, genetics, and digital tools to deliver top-quality Angus bulls.

Genomic Testing Adds Confidence

Jorgensen uses genomic-enhanced EPDs to improve accuracy in traits like calving ease, growth, and carcass merit. Ultrasound technology adds insight into muscle and marbling, helping customers choose with confidence.

Digital Tools Expand Reach

With online sales, bull videos, and interactive catalogs, Jorgensen connects with buyers nationwide. Their presence on digital bidding platforms makes bull shopping convenient and accessible.

Customer Support Builds Loyalty

Every bull comes with personalized guidance. Jorgensen helps match genetics to herd goals and tracks results to ensure long-term success for their customers.

The Bottom Line

Tech and genetics work hand-in-hand to create trust and drive sales. Producers like Jorgensen show that marketing bulls today means going beyond tradition—offering performance, predictability, and ease.

DLCC Ranch Committed To South Devon Genetics

Located in Minnesota, DLCC Ranch has made a name for itself as a premier source for South Devon cattle—a breed prized for docility, marbling, and maternal traits. By pairing strong genetics with modern marketing tools, DLCC Ranch has become a trusted source for commercial and seedstock buyers alike.

Emphasis on Proven Genetics

DLCC Ranch focuses on elite South Devon bulls with proven bloodlines. Through careful selection and breeding, the ranch produces cattle that perform well in diverse conditions—offering traits such as:

  • Superior feed efficiency
  • Excellent maternal ability
  • High carcass quality
  • Their bulls are backed by genomic testing and performance data, giving buyers the confidence to invest in long-term success.

    Digital Marketing & Online Sales Tools

    DLCC Ranch leverages modern digital tools to market their bulls across the country:

    • Professional photos and videos highlight conformation and structure.
    • Online sale catalogs provide EPDs, pedigrees, and individual performance data.
    • Integration with online bidding platforms allows buyers to participate remotely, expanding the ranch’s reach well beyond Minnesota.
    • This digital presence not only boosts visibility but also provides an efficient, transparent buying process for customers.

      Personalized Service & Repeat Buyers

      DLCC Ranch sets itself apart by offering personalized consultations to help match the right bull to each operation. They understand their clients’ goals—whether it's improving carcass traits, adding maternal strength, or increasing docility in the herd.

      This dedication to service has earned them a strong base of repeat customers, a key indicator of trust and satisfaction.

      A Modern Approach to Bull Marketing

      To stand out in today’s marketplace, producers must do more than raise good bulls—they must market smart. DLCC Ranch’s commitment to South Devon genetics and use of modern tools shows how combining tradition with innovation can build a stronger future—for cattlemen and customers alike.

      Cattle Industry News
      Trump’s Tariffs Trigger Chinese Retaliation, Impacting U.S. Meat Exports

      President Donald Trump ordered new tariffs on Chinese goods, raising total duties to 104% starting Wednesday in response to China’s retaliation against earlier U.S. measures. In return, China imposed steep tariffs on U.S. meat—56% on beef and 81% on pork—effective Thursday, according to the U.S. Meat Export Federation. This move threatens a major market, as China and Hong Kong were the third-largest U.S. pork buyers at $1.14 billion and the second-largest for beef at nearly $2 billion last year. Meanwhile, Mexico—America’s top pork buyer—has not yet responded to separate U.S. tariffs outside the USMCA agreement.

      Reference: https://www.meatingplace.com/Industry/News/Details/118621

      RanchChannel.com: Your Hub for Futures Markets & New Listings
      Futures Markets at Your Fingertips

      RanchChannel.com is your go-to source for up-to-date futures markets. Stay informed on critical market data for Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. We provide real-time information powered by DTN, with a potential delay of up to 10 minutes. Click here for more details and access the latest futures market trends.

      Upcoming Cattle Sales & Events You Can’t Miss

      Stay ahead of the curve with our comprehensive list of upcoming livestock auctions and sales events on RanchChannel.com:

      • DLCC Ranch: April 19, 2025
      • Jorgensen Land & Cattle: April 21, 2025
      • Wilson Angus: April 28, 2025
      • World Famous Miles City Bucking Horse Sale: May 15–18, 2025
      • Don’t miss out on these exciting events! Mark your calendars and stay connected with RanchChannel for all the latest updates.

        Latest Bull Sale Results

        Want to stay updated on bull sale results? Click here for the latest Bull Sale Results, including historical data to help guide your next purchase.

        https://ranchchannel.com/category/past-bull-production-sales-archive/

        Featured Experts in the Cattle Industry

        Cody Jorgensen – Jorgensen Land & Cattle

        https://jorgensenfarms.com/

        Follow on Facebook:@JorLandCat

        Lane Giess – DLCC Ranch

        https://www.dlccranch.com/sale

        Follow on Facebook:@DLCCRanch

        Mark Vanzee – Livestock, Equine, & Auction Time Expert

        https://www.auctiontime.com/
        https://www.livestockmarket.com/
        https://www.equinemarket.com/
        Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime

        Kirk Donsbach – Financial Analyst at StoneX

        https://www.stonex.com/
        Follow on Facebook: @StoneXGroupInc

        Shaye Koester – Host of Casual Cattle Conversation

        https://www.casualcattleconversations.com/
        Follow on Facebook: @cattleconvos

        Contact Us with Questions or Concerns

        Have questions or feedback? Feel free to reach out via:

        • Call/Text: 707-RANCH20 or 707-726-2420
        • Follow us: Facebook/Instagram: @RanchItUpShow
        • YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
        • Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

          Discover the Heart of Rural America with Tigger & BEC

          Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

          Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

          https://tiggerandbec.com/

          Industry References, Partners and Resources

          For additional information on industry trends, products, and services, check out these trusted resources:

          American Gelbvieh Association: https://gelbvieh.org/

          Imogene Ingredients: https://www.imogeneingredients.com/

          Allied Genetic Resources: https://alliedgeneticresources.com/

          Westway Feed Products: https://westwayfeed.com/

          Medora Boot: https://medoraboot.com/

          Transova Genetics: https://transova.com/

          Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/

          Wrangler: https://www.wrangler.com/

          Rural Radio Network: https://www.ruralradio147.com/

          RFD-TV: https://www.rfdtv.com/

          Wulf Cattle: https://www.wulfcattle.com/

          Jorgensen Land & Cattle: https://jorgensenfarms.com/

          ...more
          View all episodesView all episodes
          Download on the App Store

          Ranch It Up Radio Show & PodcastBy Jeff ”Tigger” Erhardt & Rebecca ”BEC” Wanner, Tigger & BEC

          • 4.5
          • 4.5
          • 4.5
          • 4.5
          • 4.5

          4.5

          28 ratings


          More shows like Ranch It Up Radio Show & Podcast

          View all
          AgriTalk by AgriTalk

          AgriTalk

          146 Listeners

          AgriTalk PM by Farm Journal Media

          AgriTalk PM

          132 Listeners

          SharkFarmer Podcast by Rob Sharkey

          SharkFarmer Podcast

          361 Listeners

          Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health by Clay Conry

          Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health

          420 Listeners

          Rodeo Time with Dale Brisby by Dale Brisby

          Rodeo Time with Dale Brisby

          1,242 Listeners

          The Flatbed Podcast by Jordan Weaver

          The Flatbed Podcast

          644 Listeners

          Farm4Profit Podcast by David Whitaker, Corey Hillebo, Tanner Winterhof

          Farm4Profit Podcast

          360 Listeners

          RümpChät by rumpchat

          RümpChät

          1,045 Listeners

          Casual Cattle Conversations by casualcattleconversations

          Casual Cattle Conversations

          71 Listeners

          Regenerative Ag Stories on the Grazing Grass Podcast by Grazing Grass

          Regenerative Ag Stories on the Grazing Grass Podcast

          101 Listeners

          Working Ranch Radio Show by Justin Mills

          Working Ranch Radio Show

          69 Listeners

          Ranching Returns Podcast by Jared Luhman

          Ranching Returns Podcast

          202 Listeners

          Barn Talk by This'll Do Farm

          Barn Talk

          1,496 Listeners

          Charly Crawford Podcast by Charly Crawford

          Charly Crawford Podcast

          64 Listeners

          The Wealthy Cowboy Show by Crockett Carothers

          The Wealthy Cowboy Show

          147 Listeners