Jon Mest is the founder of JustReachOut.io, a cutting-edge PR software platform, and ChatRank.ai, a breakthrough tool for AI-driven SEO. With over a decade of experience helping entrepreneurs and businesses land powerful media coverage, Jon shares his insights on how AI is transforming PR and search strategies. In this episode, he reveals how to build authentic media pitches, win attention in AI-powered search overviews, and why hyper-specific storytelling is the new secret to visibility. Tune in to learn how to future-proof your SEO and PR efforts in the evolving world of digital marketing.

Today we discussed:

00:00 Opening

00:45 How Has AI Changed the Way You Should Approach PR

02:31 Why PR is Rebounding

04:56 Relationship Between PR and the New SEO

06:55 How to Impact AIO

11:11 What Mistakes Do People Make when Pitching Media

14:32 How Important are Compelling Hooks

16:04 The Importance of Social Proof

17:40 Amplifying Your Current Press

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