How We Solve

Perhaps you’ve thought about joining a forum or a mastermind group before - or maybe you’ve even considered starting one. 

Well, I interviewed the Forum Launcher (literally his title). Meet Tom Krieglstein, who just launched his 33rd forum. 

He came on this episode to tell entrepreneurs everything they need to know about starting or joining a forum.

Tom is the founder of Swift Kick, where he provides leadership programs for over 650 colleges and corporations across the US, including the US military and Disney. For the past 8 years, he’s been launching forums with YPO, EO, YEC and even Ted.

What we talked about:

• Tom’s backstory 
• How Tom got started building forums
• So, what is a forum?
• How Tom structures forums
• The monthly meetings
• They break down yearly goals into quarterly actions
• Main roles within a forum

Check out these resources we mentioned during the podcast:

• facebook.com/groups/TheForumLauncher/

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

As your business begins to scale, managing and acquiring remote teams can become increasingly difficult.

Joshua Chin knows — his company, Chronos Agency, grew from a side hustle to 60 employees in 2 years, spread across multiple countries.

He came on the How We Solve podcast to discuss what he’s learned about acquiring, growing, & managing a high-performing remote team.

About the guest:

Josh is the founder of Chronos Agency, a leading e-commerce marketing agency comprised of a team of 50. They are responsible for generating multiple 8-figures in trackable e-commerce revenue for clients. The agency specializes in scaling with high-growth e-commerce brands utilizing email, SMS, and conversational marketing.

What we talked about:

• Problem A: Hiring a scaling team within a remote environment
• Talent acquisition in a remote environment is similar to digital marketing.
• 1: Narrow your search
• 2: Tailor your acquisition process to your culture
• 3: Filter candidates
• Problem B: Managing a team in a remote environment
• 1: Manage KPIs when hiring a remote team
• 2: Have a system + tools to track KPIs
• 3: Physical meetups

The resource we mentioned during the podcast:

• Rework, from the team at Basecamp

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

If you’re an entrepreneur, there’s no doubt you’ve struggled with pricing: How do you ensure you’re charging the best rate for your services and offerings, without leaving money on the table?

On this episode, we invited Paul Klein to explain positioning and pricing for entrepreneurs. 

He’s a positioning expert, entrepreneur, and business consultant. He also hosts his own podcast — Pricing is Positioning.

What we talked about:

• Paul’s backstory
• The problem: ‘Most people undervalue their expertise’
• Step 1: Identify which type of service business you want to be
• Step 2: Price on value
• Step 3: Control the comparison
• Step 4: Anchor high
• Pricing on value will set you apart from people who are selling from their own wallets. 

Check out these resources we mentioned during the podcast:

• Jonathan Stark 
• Implementing Value Pricing: A Radical Business Model for Professional Firms, by Ronald J. Baker 
• Pricing Creativity, by Blair Enns
• Pricing is Positioning podcast

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

Most of us know that positioning is the foundation of marketing. But actually doing positioning? That’s a harder task.

April Dunford joined us on the How We Solve podcast to discuss her 5-step process for helping brand position so customers are rushing to buy your product.

April is the Founder of Ambient Strategy and author of Obviously Awesome.

What we talked about:

• Problem: Positioning is foundational. But how do you actually do positioning?
• Market category
• Competitive alternatives
• Unique features
• Value that you can deliver to customers
• Which customers are you trying to sell to
• The 5 steps of positioning:
• Step 1: Make the right comparison
• Step 2: Ask, ‘How do those features add value for my customers?’
• Step 3: Understand why your best customers care so much about those features
• Step 4: Find your market, & position your product within that context
• Step 5: Test

Check out these resources we mentioned during the podcast:

• Positioning: The Battle for Your Mind — by Al Ries & Jack Trout
• The Four Steps to the Epiphany — by Steve Blank
• The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done — by Chris Spiek & Bob Moesta
• Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It — by April Dunford

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

At Gorgias, Co-founder and CEO, Romain Lapeyre, is focused on building 1 solution — the exact solution his customers want. 

He came on the How We Solve podcast to explain his 3-step process to creating the exact solution to the exact problem your customers have.

What we talked about:

• Romain’s backstory
• Gorgias 2.0
• The challenge: Building the exact solution your customers are seeking
• How do we listen to our customers at scale?
• Step 1: Collect & measure data
• For Gorgias, they use these inputs to collect data 
• Step 2: Classify feedback 
• Step 3: Build according to what was requested
• Romains 60-40 approach
• How do you know what measurements to use?
• Stay away from vanity metrics
• Establish a few North Stars metrics

A few resources Romain suggested:

• The Lean Startup — a must-read book for any startup
• Personal MBA — Romain said this book is worth his entire MBA 
• Higher Output Management — by Andrew S. Grove, former Intel CEO

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

Companies who focus on the “what” and the “how” are seconds away from being disrupted. It’s not what and how that matter. It’s “why” and “who.”

On this episode of the How We Solve podcast, founder Rishi Sharma joined us to share his 2 ways he ensures he’s the disruptor, and not the disrupted.

Rishi is the founder of several companies, and most recently he founded Mallama — an all-natural skincare company devoted to sustainability. Rishi was also formerly the Head of Product at his family’s company, Q-See.  

What we talked about:

• Mallama’s backstory/why Rishi started Mallamma
• How to combine social impact with your business/ Advocating for social impact with your business
• Why not enough companies are prepared for disruption
• Focusing on the why & who, not the how & the what
• Speaking to your audience

A few resources Rishi says to check out:

• Books
• Principles by Ray Dalio
• Influenced by RObert Cialdini
• Think Simple by Ken Segall
• Mobile Apps:
• Headspace (mediation app)
• Fitbod (fitness routine app)

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

Remote teams are highly productive, but can be prone to isolation and challenging to manage. 

On this episode of How We Solve podcast, entrepreneur Shauna Moran joined us to give us 6 ways leaders can ensure a healthy and productive remote work environment.

Shauna is the Founder of Operate Remote, a Ireland-based consultancy and coaching business focused on empowering remote and hybrid teams to work more effectively and efficiently.

Shauna has a PhD in Innovation Management and certifications in executive coaching and emotional intelligence.

What we talked about:

• What makes remote teams successful
• Making expectations clear
• Setting boundaries 
• Employees should take responsibility for themselves
• Setting an example
• Fast-tracking trust within the hiring process
• Creating remote-first processes

Checkout these resources we mentioned during the podcast:

• Mindset by Carol Dweck
• The Culture Map Erin Meyer

Shauna’s contact info:

• Email: [email protected]
• Website: www.operateremote.com
• LinkedIn: Shauna Moran

This interview is part of the How We Solve It podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.

He didn’t start 1 company. He started 3. Sold 1. And he’s onto his next 2 already.

Meet Matic Užmah on this episode of the How We Solve podcast, as he shares his view of what makes a venture successful.

What we talked about:

• Sticking to your market
• Knowing your customer
• Keeping pricing simple

This interview is part of the How We Solve It podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts, on Spotify, or on our website.

Wouldn’t we all like to be getting a 60 to 70% open rate with a 20% response rate on our cold emails?

On this episode, Juhan Kaarma tells us how he did it.

Juhan is the Co-Founder of ChatCreate, a company that helps users get a support boot up and running in 1 afternoon.

What we talked about:

• How to increase your response rate on email
• How to increase your open rate
• Keeping emails simple
• Why you shouldn’t send too many follow-ups

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts, on Spotify, or on our website.

In the first episode of The How We Solve podcast, David Henzel sits down with Nikki Ivey to discuss why every company needs its own mission, vision, and values.

David Henzel is the CEO of TaskDrive, cofounder of LTVplus and Shortlist, and podcast host of Managing Happiness and How We Solve It podcast.

What we talked about:

• Why your mission, vision, and values help you hire
• How your core values need to be reinforced across your organization
• Why your mission guides every decision

• Managing Happiness podcast
• David Henzel’s Medium article on nailing your company’s mission, vision, and values

This interview is part of the How We Solve It podcast. To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts, on Spotify, or on our website.