Most brands post content. The smart ones build movements.

In this episode, Michelle breaks down the real behind-the-scenes strategy her agency used to turn a workforce development event into a powerful visibility engine — increasing reach by 253%, driving a 1,400% spike in link clicks, and amplifying youth voices in the construction industry.

You’ll learn how to turn real-world moments into digital impact, design content systems that scale, and use storytelling to expand opportunities for underrepresented audiences. If you host events, lead community programs, or want to elevate your brand beyond “posting,” this episode is your blueprint for purpose-driven visibility.

Key Takeaways:

Why visibility isn’t vanity — it’s access

Perfect for:

Want the full case study + event content blueprint?
DM me IMPACT @michellelthames or click HERE to get it

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