Behind the Stays

How WeWork, Jimmy Kimmel, and Instagram Helped Him Build DEN Outdoors


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Meet Michael Romanowicz, the founder and CEO of DEN Outdoors

Mike is a software designer by trade, but has always had a love for the natural world.

So, when he wasn’t busy leading the product team at Conductor, which was a content marketing platform owned by WeWork, Mike was tinkering with some designs for a minimalist, beautiful cabin he could build in the woods one day.

After sharing his designs with some buddies and seeing their positive reactions he thought that there might be an opportunity to sell these plans to others.

And, well, an opportunity there sure was. Tune in to hear the inspiring story of how:

  • How Mike bootstrapped DEN Outdoors to seven figures of revenue
  • How Instagram fueled DEN’s growth and inspired Mike to leave his day job
  • How he landed Jimmy Kimmel as an Angel Investor
  • And the exciting new offerings DEN is building for the next generation of builders and hospitality entrepreneurs. 
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    About the Show

    Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  

     
    You can subscribe, for free, at www.sponstayneous.com

    Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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    Behind the StaysBy Zach Busekrus

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