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How & Why to Take an Audience-First Approach
It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
View all episodes
By Sweet Fish
4.9
397397 ratings
It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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