In this episode, Martin breaks down a simple but powerful idea: how the first and last moments of any interaction shape everything that happens in between. It’s the primacy and recency bias at work. People remember the start. They remember the finish. Everything else? It fades away. So, what if you could use this to your advantage? Imagine structuring every client visit to make the strongest connection at the beginning and leave them with a lasting sense of the value of chiropractic care at the end. It’s not just communication—it’s a strategy for impact.

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

To listen to my other podcast "Cut The Crap" on Spotify

https://open.spotify.com/show/6CNsDhnm93RXHNCIudicoc?si=da7bda2c44794d36

To listen on Apple Podcasts:

https://podcasts.apple.com/au/podcast/cut-the-crap-with-craig-and-martin/id1744483428

Email me - [email protected]