Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches.

We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships.

Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process.

Timestamps:

00:00 – Introduction

01:12 - What is a Launch Manager?

02:32 - The Launch Window Strategy

03:38 - Behind-the-Scenes of Big Launches

05:24 - Why You Should Use Affiliates

09:18 - Turning a Failing Launch Around

11:17 - Best Affiliate Prizes & Incentives

15:14 - Helping Affiliates Sell More

17:02 - How to Plan an Affiliate Launch

22:30 - Beginner vs. Advanced Affiliate Programs

24:13 - Commission Structures & Trends

27:04 - The Profitable Partnerships Flywheel Explained

29:02 - Why Appreciating Affiliates Matters

32:29 – How to Activate Your Affiliates

39:08 - The Relationship Rings Model

46:14 - How to Reach Out to Potential Affiliates

50:10 - Networking & Events for Affiliate Growth

53:30 – Closing thoughts

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Follow Laura:

Website - https://laurasprinkle.com 

Rootabl - https://rootabl.com/special-offer

Instagram - https://www.instagram.com/imlaurasprinkle 

Linked-In - https://www.linkedin.com/in/imlaurasprinkle 

Featured in this episode:

Marie Forleo's B-School (Course)- https://www.marieforleo.com/bschool 

Rock Your Affiliate Program - https://laurasprinkle.com/lets-rock-together 

Amy Porterfield - https://www.amyporterfield.com 

Selena Soo - https://www.selenasoo.com 

Rootabl (10% discount) - https://rootabl.com 

Creator Flywheel's Course - https://creatorflywheels.com 

Kate Northrup - https://katenorthrup.com 

Chris Brogan - https://chrisbrogan.com 

Highlights
07:33 – Overcoming Fear When Launching with Affiliates

16:20 – Why Leading Indicators Matter

34:31 – Bigger Audiences Don’t Always Mean Better Affiliates

36:45 – The Difference Between Perceived Value and Monetary Value

48:20 – Why Personal Outreach is Important

50:17 – How In-Person Events Help Build Relationships