What is the biggest influence that drives every decision your favorite brand makes? On this week's Financial Freestyle, host Ross Mac speaks with Marcus Collins, Best-Selling Author and professor at the University of Michigan Ross School of Business. Collins discusses the role that culture plays in brand identity, and his experience working for major influencers like Beyoncé. To learn what you can do as a new business owner to create a successful brand, check out this week's episode of Financial Freestyle.

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