On today’s episode, we’re talking to entrepreneur Will Torrez, who had a furniture company in San Diego when Covid-19 hit -- and he had to pivot hard to survive. With no background in fitness, Will used his engineering skills and manufacturing resources to create a padded bench that’s loaded with resistance bands to provide a full-body workout. The tool is selling well and could become a strong option for millions of who want to exercise at home without spending a fortune on Peloton, Mirror, or the other high-tech, high-cost options that are getting all the headlines.

Will says his company, Zeno Gym, has sold 15 to 20,000 of the benches, which start at $345. And he hopes to double that figure in 2021. Zeno has upgrades and other products, too, but the bench is the star. 

Interestingly, Will says he was surprised when he learned that many of his customers are somewhat older than he’d expected. Now, he’s leaning into that and making the most of Zeno’s appeal to people in their 40s, 50s, and above.


Resources and Links:

Zeno Gym

Catalina Crunch cereal

Audible

‘One Night in Miami’