Howard Behar's career in business spans over 50 years, all in consumer oriented businesses, and most recently as a speaker, advisor, mentor, and bestselling author. He is also the former president of Starbucks - one of the world's largest and most popular brands.

Howard joins Nick to discuss the leadership lessons he learned while acting as the overseer to such an empire, including why culture matters so much, and why people should be kept at the heart of things.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

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KEY TAKEAWAYS 

• The most successful business enterprises are the ones who remember that while products are essential, the people who come for them, and the problems that it solves for them, should always be at the heart of matters.
• Every organisation has its own culture. They usually arise naturally. The question we must ask is if the natural culture there is the one we strive for. If it isn't, then we must change it from the top down.
• The great leaders are the ones who like to challenged, and want to be held accountable. If our people are doing either, then we as leaders are doing the right thing.
• Nothing in life happens without persistence. In the rivers of life there are rocks, and we strike them below the water line, but the most important thing is that we traverse them and keep moving on.

BEST MOMENTS

'It wasn't meant to be a brand. It was meant to be human in nature'

'I got right away that it wasn't about the coffee. It was about the people'

'We wanted to be able to walk down the hallway, look everyone in the face, and say "We're in it together"'

'The question to ask yourself is "Is this the culture I want?"'

VALUABLE RESOURCES

Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

Join the free Scale Up Your Business community: scaleup.vip/community

To download a free gift from Nick - The 5 Reasons Why Your Business Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance

and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment    

Howard Behar - http://howardbehar.com

ABOUT THE HOST 

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
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