Today's guest, Sallie Holder, is an entrepreneur, business coach, and founder of The BRIMM.

After beginning her career as an attorney, Sallie decided to hone in on her passion for business and specifically teach women how to scale their businesses to $1M+ in revenue while encouraging them to stop playing small in business and in life. Sallie founded The BRIMM, with these goals in mind. The BRIMM helps entrepreneurs become the best version of themselves while pursuing the kind of business they actually want: one with abundant freedom, joy, and financial success.

At HSDT we have found that no one is more passionate about business than Sallie Holder. She’s spent her entire career studying, rethinking, and developing an understanding of what makes companies thrive. She has used this hard-earned wisdom to develop her own specific methodology to help coach business owners and leaders to create wildly successful businesses, you'll hear all about it in today's episode!

In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT! In this episode Emily shares a lesson she was reminded of yesterday that truly touches every area of women's personal and professional lives.

Listen in as Emily unpacks how she looks to find the positive in every season of life. Her current brainstorming includes questions like: How can I find the silver linings in my current season? What tasks will I delegate when I am able to do so? Where can I encourage others in ways that make an impact?

We are so excited about all that's to come for both Emily and her listeners as the podcast welcomes women into conversations around entrepreneurship and continues to encourage female founders around the world.

In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT!

This episode pulls back the curtain on how Emily plans to ensure her relationships with women on her weekly episodes continue long after they stop recording. 

Emily's current brainstorming includes questions like: How can HSDT build relationships with guests and brands outside of weekly episodes? Is it events? Is it collaborations? How can she make a profit with the podcast outside of sponsors and product? She is eager to find the answers to all of these questions and more! Brainstorming with listeners is always the best place to start. 

We are so excited about all that's to come for both Emily and her listeners as the podcast welcomes women into conversations around entrepreneurship and continues to encourage female founders around the world. 

This week we celebrate our 100th episode with guest, Katie McClure of Mirth. 

We are so grateful to our wonderful listeners who come back each week and have supported us since the beginning - our first episode launched on June 6th of 2020. If you would like to support HSDT you can do so at anchor.fm/howdshedothat/support. Let's celebrate! 

Mirth was started by two stylish sisters (Erin Breen and Katie McClure) who have always loved a good caftan. Launched after discovering heritage textiles over the course of several years of travel and exploration, the sisters created a line of comfortable pieces with handmade fabrics sourced from artisan communities, bringing a story to each piece. Mirth caftans are meant to be worn on the beach, to dinner, and everywhere in between. 

With a modern take on traditional handloom weaving and abstract block printing, Mirth's mission is to help sustain and celebrate craft and provide opportunity and ethical employment to artisans in developing countries.

We know listeners will enjoy hearing the behind-the-scenes of one of GOOP's favorite brands, the travels that inspire their designs, and the lessons Katie and Erin have learned along the way. We can't wait for you to hear all about it in today's episode!

Today, we celebrate TWO years of How'd She Do That? Podcast!

In this quick and fun episode, Emily encourages listeners to go for it - whatever 'it' might be! In her emotional 2 year recap of HSDT, Emily takes a moment to thank listeners who have been with her since the very beginning, welcomes new friends, and casts vision for the future! Relax and enjoy this quick message of gratitude from our host, Emily Landers. 

And as you go about your day, don't forget to ask, "How'd she do that?" Happy Birthday, HSDT!

Over the past ten years, this week's guest, Caroline Wright Turnipseed, has successfully grown consumer and retail brands through innovative marketing strategies. Her experience prior to forming CWT Consulting Group is unique, as she led teams in all areas of marketing and at a variety of sized companies. Whether in-house at Lilly Pulitzer ($250M), Victoria’s Secret ($7B), or Gal Meets Glam ($35M), Caroline was able to develop creative ways to delight consumers and fuel sales.

After creating such a vast network from her time in-house at retail companies, launching CWT Consulting Group was a no-brainer. Her multi-channel results-driven approach to marketing has led to major results for both new-to-market and established brand clients. Caroline is a go-getter, who excels at getting things done quickly and with an over-deliver mentality. 

Caroline excels at thinking out of the box and creating strategic, scalable initiatives that bring large numbers of new consumers to brands. We can't wait for you to hear all about it in today's episode! 

In today's episode, we welcome Caroline Adams & Marisa Renfro, founders of Casamia onto the show!

Caroline’s original wedding day was set for Spring 2020 at Round Hill in Jamaica. Marisa was her go-to in terms of asking for fun & creative ideas for the wedding weekend as Marisa is a notorious party-thrower. Because of the pandemic the wedding was postponed, and to make up for the wedding weekend Marisa and her husband had Caroline and her fiancé over for dinner. To Caroline’s surprise, the dinner was a recreation of her Welcome Party inspired by The Ivy with a Jamaican twist, and Marisa nailed it.

From there, the wine was flowing and Marisa explained the idea of somehow delivering tablescapes to people’s homes. They started spit-firing ideas, and with Caroline’s business savviness the concept became a reality. Both of them were determined to bring happiness to people’s tables nationwide. Voilà Casamia!

The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day. Enjoy!