Hello everyone, and welcome to Humans in the Hot Seat, a spinoff series of the Humans of Travel podcast.

Today's episode features Julie Patterson, founder of Wanderfully Planned, who gives listeners a crash course in Instagram social media strategy for travel advisors.

Patterson led an educational session on social media last year at the Future Leaders in Travel Retreat, and she will take listeners through her process for posting — including how she uses the platform Clickup for planning — how she organizes her content, how she handles social media posting when she’s traveling, and the top mistakes she sees other travel advisors make when posting.

RESOURCES MENTIONED IN THIS EPISODE

ClickUp

Patterson on the Masters in Travel podcast

Get in Touch with Patterson: @WanderfullyPlanned on Instagram

ABOUT YOUR HOST 

Emma Weissmann is the Managing Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly. 

TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum. 

ABOUT THE SHOW 

TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.

See omnystudio.com/listener for privacy information.