The Next Big Idea

HUMOR: How to Turn Levity Into Your Secret Weapon


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Humor is no laughing matter. It inspires innovation, strengthens relationships, disarms tension, and makes you look smart. Seriously. So why are we all afraid to be funny at work? In their new book, “Humor, Seriously,” Stanford professors Jennifer Aaker and Naomi Bagdonas say the recipe for professional success and personal fulfillment is to lighten up, pack a little levity in your briefcase, and start living your life on the precipice of a smile. In today’s episode, they dig into the neuroscience of laughter, share tips for crafting office-safe jokes, and help Rufus improve his comic chops.

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