The Next Big Idea

HURT SO GOOD: The Pleasures of Suffering (Paul Bloom & Susan Cain)


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Some people think humans are natural pleasure seekers. But not psychologist Paul Bloom. In his new book, “The Sweet Spot,” Paul says we’re pain seekers, too. Just think about all the uncomfortable things we do for fun — eating spicy food, climbing treacherous mountains, watching scary movies, engaging in BDSM. Why do that stuff? According to Paul, it’s because pain can enhance pleasure, chosen suffering can make you more resilient, and adversity can suffuse your life with meaning. We can all benefit from a little discomfort, and in this intimate conversation with Next Big Idea Club curator Susan Cain, Paul explains how to fit more of it into our lives.


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