Woo-hoo, it’s our 200th episode!  And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business. 

Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks.

After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people.

“Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu

“If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock

Some Topics We Discussed Include:

• How to get more power out of your existing content
• How to cross post
• How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time
• Why working along smarter people is a great business strategy
• How Dennis has one of our most downloaded episodes of all time
• What the Topic Wheel is and how to set one up for your business
• How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc.
• The proper way to position yourself without selling anything up front
• Some amazing travel hacks that will save you time and money
• And much, much more!

Contact :

• Tanner Laycock on Linkedin
• Blitzmetrics
• Dennis-Yu.com

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, and they have a feature where they will do an in depth website audit, noting everything you can do to up the technical SEO aspect of your site. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
• Twitter
• Youtube
• Facebook
• Check out our previous episode with Dennis Yu and his Dollar Ad Strategy
• Our episode with John Corcoran
• Our episode with David Gonzalez

Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market.

You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point.

After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential.

“Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink

Some Topics We Discussed Include:

• How to buy a website that will be a passive income stream
• What sort of things to look for when purchasing
• What are things to get in place if you are selling
• How to value your company
• What is one of the most important skills for any business
• How to be strategic with your digital asset purchases
• How to flip your websites and use the gains for the highest ROI
• The State of the Union for digital assets
• And much, much more!

Contact Gregory Elfrink:

• LinkedIn
• Facebook

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, utilizing such tools as Competitor Analysis and the Content Tap to see what keywords competitors are ranking for as well as how they are getting traffic. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
• Drive by Daniel H. Pink
• Empire Flippers
• 6 Different Types of Buyers
• Gregory’s blog series - for popular online business models. 
• Get the State of the Industry Report 
• The debt snowball post
• The Definitive Guide to Deal Structuring
• Adsense
• Adthrive 
• Media Vine

JJ Virgin is a celebratory nutrition expert, having appeared on the Dr. Phil television show regularly for a couple of years. She’s also been featured on Dr. Oz, The Today Show, Rachael Ray and spent 26 weeks on the New York Times Bestsellers List with her book The Virgin Diet. 

In this episode we listen to JJ’s story of how she began her fitness career, how a chance encounter with a client led her to reshape her future with amazing results, and how marketing has let her scale her business where she is now assisting doctors and others to get their own marketing dialed in and their personal brands sharpened. 

JJ is a great storyteller and a smart businesswoman and you will love her personality as she delves into her interesting past, with all its ups and downs. After you’ve listened to JJ’s story and since you probably have a book in you as well (and who doesn’t), be sure to check out our previous podcast where we discuss how we were able to write an entire book in a weekend as well as our podcast with Chandler Bolt, on how to self-publish a bestseller and use it to grow your business. 

“Everyone looks at success, and they look at that one point in time, everything goes viral. And you’re a success and money is flowing in. But they don’t realize, it’s a massive grind.” - JJ Virgin

Some Topics We Discussed Include:

• How to juggle so many different things with a multitude of businesses
• How to make sure your business is consistently scaling and growing
• How Joe & Matt used the “mattress method” when first starting out (it’s not what you think)
• How to get your brand known
• How to generate leads especially for health related fields
• Thunderstorms and 6 pound dogs
• How marketing sent JJ on an upward path to scale her business
• And much, much more!

Contact JJ Virgin:

• MindShare Collaborative
• JJVirgin.com

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time to drum out content ideas with their keyword explorer, and as of this episode, they have a 7 day $7 trial. About once per week, we plug in our URL, and it will tell us the keywords we are ranking for and the traffic volume, which is our low hanging fruit SEO strategy (shhhh).
• Iconic by Scott McCain
• Michael Stelzner’s interview with Scott McCain 
• JJ Virgin’s podcast
• Dr. Joe Mercola
• The 4 Hour Workweek
• Allie Brown’s $100k mastermind group
• Brendan Bouchard
• The Virgin Diet
• Business Lunch podcast
• MindShare
• Reignite Wellness
• Our podcast where we discuss how we wrote a book in a weekend
• Our podcast with Chandler Bolt 

MaryEllen Tribby is a scalability master and in this episode, listen along as she lays out an amazing business model that she built at Early to Rise.  Because of her impressive track record of generating revenues and profits, MaryEllen is known in the Information Publishing world as “The Money Honey.”

Her newsletter concept has been replicated over 300 times. MaryEllen gives us a soup to nuts blueprint of how to build a business using her Inbox Magazine concept. She left an amazing corporate position to build her own company using this concept, and is now able to run her magazine as a laptop lifestyle, while traveling all over the world and home-schooling her kids. 

You’ll love listening to the possibilities as MaryEllen details how to grow your inbox magazine from scratch, provide content even if you don’t enjoy writing, and scale it to new levels. If the takeaways in this episode resonate with you, check out our shows with Doberman Dan and Chandler Bolt for additional publishing ideas for your audience. 

“The most valuable commodity everyone has is their time. The really successful people know how to spend those 24 hours. One of the main keys to success is if you look at really successful people, they spend their time wisely.” - MaryEllen Tribby

Some Topics We Discussed Include:

• How to build your own business from soup to nuts
• How to come up with the idea for the magazine
• What to put in the magazine
• How long the magazine should be
• How to get content without writing a word
• How to monetize and make money off of the magazine
• How to grow and get new subscribers
• And much, much more!

Contact MaryEllen Tribby:

• MayEllenTribby.com
• WorkingMomsOnly.com

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.

• This episode is sponsored by Ahrefs.com. We use this amazing tool all the time to drum out content ideas, and as of this episode, they have a 7 day $7 trial. They also have tons of free SEO tutorials on their blog or their YouTube channel. 
• MaryEllenTribby.com/evergreen for a detailed approach to all that we discussed.
• Morning Brew 
• MasterResaleRights.com for PLR content
• Podnews
• Google alerts
• The Slight Edge by Jeff Olson
• Peter Diamandis’ newsletter
• Otter app for transcription
• Wicked Reports
• Our episode with Doberman Dan 
• Our episode with Chandler Bolt 

Cue the fanboy alarm as we talk to James Altucher, a fellow podcaster who we love listening to, as well as an excellent author whose books we recommend. In this episode you’ll hear James lay out a super practical thought exercise that you can do along with us, to determine a life of wealth freedom, for whatever that means to you in the most conservative way possible to keep that money flowing.

James has started 20 companies, 17 of which have failed. You’ll hear how he has gone through some amazing wins and losses, the important lessons he’s learned along the way, and how he has come to realize you really don’t need as much you think, both in terms of physical items and monetarily.

James is such a likeable, humble guy and a wonderful conversationalist, we just know you’ll love this episode as much as did. After listening, go check out our conversations with Justin Malek, Lee Rankinen and Nick Loper for more information on podcasting and freeing up your time.

“I used to have more rules. My only rule now is - are there people going into this investment with me who are smarter and more successful. If yes, invest. If no, then don’t invest.” - James Altucher

Some Topics We Discussed Include:

• How James sold all of his possessions and lived out of AirBNB’s 
• What happened that one time James had a real J.O.B.
• How to pick the right investment for angel investing
• How to determine how much money you actually need
• How to invest money to live off of it passively
• How to compare yourself to billionaires the right way
• How to create this wealth for yourself in a straight line approach
• Rules for which company to consider when investing
• And much, much more!

Contact James Altucher:

• James Altucher

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• Choose Yourself Book
• James’ podcast
• Choose Yourself Guide to Wealth Book
• AirBNB
• New York Times article about James’ AirBNB lifestyle
• Joe Rogan’s podcast
• Range by David Epstein
• Peak by Anders Ericsson
• Outliers by Malcolm Gladwell
• Mastery by Robert Greene
• The Rational Optimist by Matt Ridley
• Sapiens by Yuval Harari
• 12 Rules for Life by Jordan Peterson
• The Evolution of Everything by Matt Ridley
• Tim Ferriss’ show

Today we are talking to Tobias Rauscher, a digital nomad traveling the world with a guitar and a laptop and also one of the best guitarists we’ve ever heard. Not only is he a talented guitarist who you should definitely check out, he has created a beast of a YouTube channel with over 35,000,000 views and around 400,000 subscribers. We break down a ton of strategies as to how he got to that point, including his Satellite Strategy which has helped him get a ton of subscribers, views and customers to his courses.

This episode is part strategy on how to get your channel rolling and your videos seen, part course creation tips and then a look into Tobias’ digital nomad lifestyle and how he is able to travel around the world while also teaching students online. After you’ve listened, round out your YouTube insights listening to our previous episodes with Brian G. Johnson and John Belcher.

“YouTube has this complete ecosystem per country. For example, in Germany you have all these German channels, you don’t even go to the American ones.” - Tobias Rauscher

Some Topics We Discussed Include:

• How Tobias was able to get to over 400,000 subscribers on his YouTube channel
• How to use the Satellite Strategy to drive traffic to courses
• The best places to check out if you want to hang with other digital nomads
• How Tobias is able to set up courses and eventually be more hands off
• The right way to connect with other content creators to bring more views to your own content
• And much, much more!

Contact :

• TobiasGuitar.com
• Tube Excelerator
• Fanbase Academy
• The Digital Lifestyle Conference

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everYouTubehing episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• Tobias Rauscher’s YouTube channel
• Four Hour Workweek by Timothy Ferriss
• The Why You Are Here Cafe by John Strelecky
• Atomic Habits by James Clear
• Becoming Supernatural by Dr. Joe Dispenza
• Keywordtool.io
• Loom & Vimeo for recording training videos
• Trello
• VidIQ
• Nomad List & Dojo co-working space in Bali
• ThriveCart & Thrive Themes 
• Memberium 
• Nomad Cruise
• Optimize Press & Optimize Member
• Active Campaign
• Finger Style Guitar Secrets 
• Our episode with Brian G. Johnson
• Our episode with John Belcher

Our episode with Dustin Mathews of WealthFit was recorded on location at his office in San Diego where he’s got an amazing podcast and video setup. WealthFit is both a podcast and creative training studio, and in this episode we talk about a host of subjects such as growing a podcast, running a business around creating training content, how to have successful partnerships as well as real estate investing and general guidelines for long term financial growth.

Dustin has had an interesting path and you’ll hear how he found his way into a variety of ventures sometimes by accident, often times being an inverted newbie, but was still able to come out ahead by talking to the right people and using what knowledge he had in marketing at the time. You’ll also hear Dustin’s take on finding key team members and the important questions he asks them to make sure they are a good fit.

After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Scott Carson to give you some additional intake on podcasting and real estate investing. 

“People are an important part of the equation and anytime you can insert yourself into a chaotic environment is powerful.” - Dustin Mathews

Some Topics We Discussed Include:

• Tips on how to start a podcast
• How to reach out to your network
• Ideas on investing the smart way
• What to look for in potential hires
• A defining moment and big question that led to Dustin changing careers
• Some key questions to determine if people will be a good fit for your team 
• How timing and being in the right place at the right time is everything
• The power of the Dream 100 list
• And much, much more!

Contact Dustin Mathews:

• GetWealthFit to hear Dustin’s podcasts
• WelathFit.com
• LinkedIn
• Facebook Dustin Mathews

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, a private forum community, live Q&A calls plus new training videos all the time with us and our guests.
• Our Dream 100 List
• Rich Dad, Poor Dad by Robert Kiyosaki
• The Obstacle Is The Way by Ryan Holiday
• The Power of Stoicism by Josh Turner
• Meditations by Marcus Aurelius
• Stillness by Ryan Holiday
• The Ultimate Sales Letter by Dan Kennedy
• Fortune Builders
• Podcoin
• Slack
• Our episode with Esther Kiss
• Our episode with Scott Carson

We’re back again, and on this episode it’s just us as we dive into another round of our  Therapy Sessions. First off, we review how we are continuing to be on the forefront of all that is in the podcasting world and how podcasting continues to be a content machine which can lead to so many monetization models such as newsletters, high ticket offers, sponsorships and continuity offers. 

Next, we are not holding back as we talk about how we both have struggled with stress and anxiety in the past, what we have done and are doing now to combat that, leaving us to feel much better current day.  We feel that this is an issue that is not always discussed in today’s world, but really needs to be and we look into our personal lives a little more to talk about the things that all of us, as entrepreneurs deal with along with the practices that have made a big difference in our lives, in our relationships, health and overall well-being. Remember - as entrepreneurs, you are not alone.

When you’re done, check out the episodes we did with with Travis Ketchum and Sam Khorramian where we delve into this important topic even more.

“Now we have podcasts and Google is indexing not only the show notes / the blog post of that show but they are actually indexing podcasts now. There’s this interesting wave now that.” - Joe Fier

“Isn’t it funny how much better business works when you build things people want instead of what you think they want.” - Matt Wolfe

Some Topics We Discussed Include:

• How to deal with struggles and hardships
• Why we are in the barrel of podcasting now and how to catch that wave
• Matt’s heartfelt Facebook post and the most surprising outcome about it
• Why podcasting is not going away and how you can monetize it
• Why so many people have reached out to us lately to assist them with their own podcasts
• Tips and method for breathing, journaling and generally taking care of your health
• And much, much more!

Contact :

• If you are interested in podcast consulting (as of this podcast we are full, but we do have spots open up occasionally) reach out to us at [email protected] . 

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• Our Last Therapy Session where we talked about podcasting tools
• How Beer Saved the World
• Our episode with Travis Ketchum 
• Our episode with Sam Khorramian 
• Youtube 
• Matt’s Facebook post 
• Brainwave app for mediation
• Michael Woodward’s discussion about micro-experiments
• Aaron Fletcher’s 3 step process
• Wim Hof breathing method
• Roland Frasier’s interview
• Brene Brown’s netflix special

James Schramko is one of only three people who have been on at least three episodes with us. With his podcast at SuperFastBusiness.com James has been dishing out amazing content every week for over ten years. 

We covered a lot on this episode and it starts with a history lesson of how he’s grown his businesses over the years and it morphed into a conversation about how to keep these members around. He also discusses all these crazy benchmarks and shares how he tracks all his data using Wicked Reports, sharing some things that most marketers never share.

If you’re not following James somewhere, go do it. It’s hard not to love this guy, as you’ll hear with so much value on this episode. We also discuss our entire business model as well and our visions for offering value first and how best to accomplish that. Once you are done, be sure to listen to our previous episodes with Aaron Fletcher who also has a thriving membership site and Roland Frasier to round it out.

“The mindset aspect is the constant thing as an entrepreneur, if you figure out that game, that’s the difference between having your life of joy or your life of misery.” - James Schramko

Some Topics We Discussed Include:

• How to get people sold into your membership
• How to keep these members around
• History of James Shcramko’s business and how he marketed it
• James’ vital numbers with over 7 years of data using Wicked Reports
• How James constantly refines and tunes his business
• The holy grail of conversion 
• The importance of mindset and what you need to consider before raising your goals
• And much, much more!

Contact James Schramko:

• Super Fast Business

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• Wicked Reports a must have addition to your business to maximize your ROI with insights from your traffic
• Otter.ai
• Designrr - create ebooks and reports with no design or technical skills needed
• GoToWebinar
• Profit First by Mike Michalowicz
• Getting Everything You Can by Jay Abraham
• Wabi Sabi by Beth Kempton
• How To Get Rich - Naval Ravikant 
• James’ daily videos
• LinkedIn for high conversions with video content
• The Facebook post that led to other conversations and posts which benefitted James greatly 
• Tropical Think Tank  
• Pro Blogger 
• James’ Silver Circle Mentorship Program
• Work Less, Make More book

On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life.

After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, Angelo fell into a deep depression.

In 2009 he discovered CrossFit and everything changed once again. He had a new focus and a new purpose in life. After he lost close to 100 pounds, he opened up his own Crossfit gym in 2010, helping others to be the best version of themselves. 

In 2018 Angelo launched Alpha Hippie, a movement to help men find their purpose and grow. He does through his podcast, talks, and his course Masculine Mastery.

Angelo Sisco then teamed up with his mentor Jason Leydon in 2018 to create Conquer. 

Angelo has an amazing, colorful story. Listen as we break down his mission and how he transitioned into this character he wanted to be. He walks us through many ways that you can do the same if you are stuck in your own life and discusses the four main barriers in life that hold us back and ways to overcome them. After you listen, be sure to check out our other episodes with Brian Bradley and Dr. Steve Ruden, for more golden nuggets of wisdom in regards to business and health.

“The money helps because it’s your access to education to figure out how to be happy and figure out how to lose weight. People that are in positions they don’t want to be, it’s not because they want to be in those positions per se, it’s because they don’t have the education and awareness to get out of those situations.” - Angelo Sisco

Some Topics We Discussed Include:

• How Angelo dealt having a father in jail while growing up and how this affected him later in life
• How Angelo lost close to 100 pounds in under a year’s time
• What happened to make Angelo realize that his business was not growing as fast as he would like, and the changes that turned it around
• Angelo’s bootstrapped story of how he got his gyms off the ground
• Mental, physical, emotional and spiritual barriers and how to break them down
• And much, much more!

Contact Angelo Sisco:

• Conquer Athlete with Jason Leydon
• Lifestyle Nutrition
• Alpha Hippie

References and Links Mentioned:

• Get the EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• Tribe by Sebastian Yunger
• Meditations by Marcus Aurelius
• Cyrus The Great, The Art of Leaders and War by Xenophon
• Nonviolent Communication by Marshall Rosenberg
• Gym Jones  
• Crossfit 
• Paul Chek’s Podcast
• Envision Festival 
• Joe Rogan’s podcast with Naval Ravikant
• Kolbe index test
• Our podcast with Brian Bradley 
• And our podcast with Dr. Steve Ruden