📢 NEW PODCAST EPISODE ALERT!

WHY YOUR EMAIL MARKETING SUCKS (AND WHAT TO DO ABOUT IT)

Looking for low-cost ways to market your HVAC business? 

Zachary Barnett is the owner of Henson Technologies, a digital marketing firm specializing in email marketing for HVAC contractors. 

He works with HVAC companies to get their email marketing right whether that be in Service Titan's Marketing Pro or another email automation tool. 

We'll be discussing why your email marketing isn't working, actual email campaigns Zach has run that will keep you busy during the slow season, a paradigm shift to double the effectiveness of your emails, and you'll also learn...

0:20 Introducing Zachary Barnett

2:31 Why Your Email Marketing Isn't Working: Insights and Solutions

5:03 The Dos and Don'ts of HVAC Email Marketing Campaigns

14:44 Demystifying Email Marketing: Real-World Examples and Benefits of Thoughtful Campaign Design

20:43 Creative Campaign Ideas for HVAC Companies: Utilizing Drip Email Marketing to Build Relationships and Boost Sales

29:36 Crafting Your First Email Marketing Campaign: Tips and Frameworks for Effective Communication with Your Audience

35:38 Email Marketing for Beginners: Choosing the Right Platform and Ensuring Safe Delivery

39:43 Get Expert Tips for Effective Email Marketing in Home Service Businesses from Zach

43:11 Mindset Strategies for Long-Term Business Success: Navigating Challenges and Avoiding Burnout

48:40 Last Advice

54:09 Connect with Zach

We'll cover all this and more in today's HVAC Financial Freedom podcast!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/why-your-email-marketing-sucks-and-what-to-do-about-it-with-zachary-barnett/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Zach!

🌐 Visit their website at www.henson.tech

📧/📞 Contact him directly at: [email protected] / 623-692-8602

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #emailmarketing #emailmarketingtips #emailcampaign #emailstrategy #emailautomation

Sponsored by: Polianna.net

Digital marketing sucks. It's complicated. It's constantly changing. And it's entirely necessary. As a business owner, you have a billion things to worry about: finances, events/products, staffing, troubleshooting, etc. But marketing is that thing to make all the effort turn into MONEY! Get these things in place to make your website, social media accounts, Google services, and email marketing NOT suck!

Jake Zufelt is the owner of Hite Digital Eugene - a digital marketing agency that protects owners from themselves by ensuring they don’t screw up their online presence. But seriously, Hite Digital Eugene has helped 100s of business owners and companies clarify their message, choose their marketing methods, create their materials, and control their momentum. Specializing in SEO, Google Services, Social Media Marketing, Web Design, and Branding, Hite Digital is one of the fastest-growing private companies in the US (#868 on the INC 5000). Jake’s new book “Digital Marketing Sucks” is available for presale on December 12th on Amazon!

In this podcast, we had a fruitful conversation with Jake about his diverse background, strategies you can do to make your digital marketing suck less, powerful insights to inspire you to be at your best potential, and you'll also learn...

0:20 Introducing Jake Zufelt

2:16 Jake’s Diverse Background

4:06 The "Needed" Leap Into Digital Marketing and How He Started Hite Digital Eugene

7:22 Why does Digital Marketing Sucks?

11:11 What Inspired Jake To Write His Book "Digital Marketing Sucks!"

13:59 Make Your Digital Marketing Suck Less By "Managing Your Login Accesses Correctly"

21:41 Make Your Digital Marketing Suck Less By "Leveraging Your Existing Client Database"

25:26 What You Can Expect From The Book

27:25 Make Your Digital Marketing Suck Less By "Knowing Your Audience"

34:20 Book Coverage

35:59 How To Find The Book

38:37 The Strength in Vulnerability: How Asking for Help Can Unleash Your Full Potential

45:10 From Self-Doubt to Self-Assurance: How to Overcome Impostor Syndrome

50:20 Last Parting Words

51:25 Wrapping Up

Don't miss this episode! Tune in!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/why-digital-marketing-sucks-with-jake-zufelt-of-hite-digital-eugene/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Jake!

📖 Get a copy of the book, “Digital Marketing Sucks!”, now available on Amazon. Pre-order at https://launch.jakezufelt.com/

🌐 Learn more about him at: https://www.linkedin.com/in/jake-zufelt/

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #digitalmarketing #digitalmarketingtips #digitalmarketingstrategy

Sponsored by: Polianna.net

Are you an HVAC business owner looking for ways to maximize your tax savings before the end of the year? In our latest podcast episode, we have the pleasure of chatting with Mitchell Sharpe, Founding Partner of SKC & Co. CPAs, LLC, and expert in all things taxes.

With over 40 years of experience as a trusted advisor, mentor, and coach for entrepreneurs, Mitchell knows a thing or two about helping business owners achieve their financial goals. He takes a holistic approach, evaluating both personal and professional goals and developing strategies to achieve them in the short and long term. And as the Founding Partner of SKC & Co. CPAs, he practices what he preaches by ensuring the company is always ahead of the curve and planning for the future.

Not only is Mitchell a Certified Public Accountant and member of the American Institute of Certified Public Accountants and the New Jersey Society of Certified Public Accountants, but he also received his MBA in Accounting and BA in Economics from Rutgers State University. He's even spent time as a Senior Accountant at Gikow, Bierman, and Talesnick and a Staff Accountant at Price Waterhouse Coopers.

And in his spare time, he coaches AAU basketball, mentors his players for college, and enjoys fishing, hiking, and reading – so you know he's a well-rounded and exciting guy.

So, if you want to save on taxes for your HVAC business before the year is up, make sure to tune in to our podcast with Mitchell Sharpe. He'll share expert tips and tricks to help you outsmart the tax man, and reach your financial goals, and you'll also learn...

0:20 Introducing Mitchell Sharpe

2:37 The Inspiration Behind Mitchell's Career as a CPA

6:38 Taking the Leap into Business Ownership: The Motivation Behind Mitchell's Decision to Become an Entrepreneur

11:56 Mitchell's Holistic Approach to Working with Clients

22:44 End-of-Year Expert Strategies for HVAC Business Owners to Save on Taxes

30:04 About The Cash Balance Plan

37:45 Client Success Stories: How a Holistic Approach to Finances Improved Outcomes for Business Owners

51:36 What Does Financial Freedom Mean to Mitchell

54:35 Mindset Shifts to Overcome Mental Roadblocks to Financial Freedom

58:27 Mitchell's Final Advice + Ways to Connect With Him

Don't miss out on this opportunity to get valuable insights from Mitchell – join us for our latest episode of HVAC Financial Freedom!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/end-of-year-strategies-to-maximize-your-tax-savings-with-mitchell-sharpe/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Mitchell!

🌐 Learn more about how you can benefit from saving taxes at: http://www.skcandco.com/

📞📧 Text/Call him at: (201)-248-1455 / Email him at: [email protected]

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #taxsavings #taxadvisor #taxplanning #taxexpert

Are you like most companies that cringe whenever they hear the words Workers' Comp Insurance? Companies reach out to Bobby (Recovery Guardian) because it's complicated, expensive, and a major pain point.

What if you could work with a company that has your back? Imagine recovering thousands of dollars you've overpaid and lowering future premiums with zero out-of-pocket costs.

What you'll learn...

0:20 Introducing Bobby Giurintano

1:18 Bobby’s Origin Story and How He Started His Company

3:35 Transitioning from 20 Years in Printing and Copier Business to Current Venture

7:24 Overcoming Fears and Staying True to the Course: Advice for Aspiring Entrepreneurs

12:31 Recovery Guardian: Real-Life Success Stories

13:28 Clearing up Common Misconceptions about Workers' Compensation for Business Owners

17:01 A Closer Look at the Workers' Compensation Recovery Process

17:52 Who Can Benefit from Workers' Compensation Recovery: Understanding Eligibility

20:50 The Timeline of Workers' Compensation Recovery: What to Expect

22:40 About Selecting the Right Workers' Compensation Insurance Carrier

23:37 Next Steps After a Workers' Compensation Audit

25:36 Take Advantage of the Opportunity to Recover Money in Overpaid Workers' Compensation

26:47 Recent Client Success Stories from Recovery Guardian

29:34 About Classification of Overpaid Workers' Comp Recovery

30:28 Tips for Making a Successful Recovery from Workers Comp

31:20 Accomplishments, Not Money, Are the Key to Success

33:04 More Takeaways From Bobby About Mindset Shifting

39:48 Bobby's Favorite Motivational Speakers

40:15 Transform Your Mindset for Success in 2023: Stop Hoping, Start Doing, Embrace Failure, Keep Going, and Achieve Victory

41:43 Connect with Bobby

We'll cover all this and more in today's HVAC Financial Freedom podcast!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/you-may-be-overpaying-for-workers-comp-recovering-thousands-of-dollars-with-recovery-guardian/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Bobby!

🌐 Book a 15-minute consultation at www.recoveryguardian.com

📞📧 Call him at: (888) 212-5010 / Email him at: [email protected]

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #workerscompensation #workerscomp #workerscompensationrecovery #workerscomprecovery #costreduction

Sponsored by: Polianna.net

Welcoming Nick to the HVAC Financial Freedom show!

Nick Crow is a graduate of Salisbury University, which is located on the eastern shore of Maryland. He graduated with a double major in marketing/management as well as a minor in professional sales. After graduating, Nick accepted a job with Federated Insurance where he spent 9 months at Federated’s Headquarters in Minnesota. During these 9 months, Nick completed his “masters” in commercial business insurance, specifically for contractors. This “masters” program revolves around learning the in’s and out’s of his client's types of businesses and how he can best serve them. Nick has been with Federated Insurance for a few years now and services the Maryland counties surrounding Washington D.C. Nick is a responsible for serving a book of business that encompasses client’s ranging from the one-man band to several 100 employees. His favorite part of his job is seeing the impact he has on the safety and success of his clients.

In this podcast, we had a fruitful conversation with him on how he got into the insurance world, the difference between Federated over other insurance agencies, how he's helping his clients, and you'll also learn...

0:20 Introducing Nick Crow

1:43 How Insurance Can Be An Extreme Asset For You and Your Business

4:28 Nick's Background And How He Got Into the Insurance World

6:53 Why Nick Chose to Work with Federated Insurance

13:18 Insurance for HVAC Business Owners

18:43 The Hidden Benefits of Investing in Insurance

22:27 Common Contractor Insurance Claims

24:12 Insurance as an Asset: Adding Value to Your Team and Marketing Strategy

29:45 How Joining Associations and Surrounding Yourself with Like-Minded Professionals Maximize Your Success

32:36 Why You Need Insurance for Retirement

34:51 Why Having a Positive Attitude Matters If You Want to Succeed

38:03 Final Words

Don't miss this episode! Tune in!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/strategies-to-protect-your-business-and-wealth-for-the-future-with-nick-crow/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Nick!

🌐 To learn more about insurance, contact him at: https://www.linkedin.com/in/nicholas-crow1/

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #insurance #commercialinsurance #lifeinsurance #smallbusinessinsurance #estateplanning

Sponsored by: Polianna.net

Welcoming Kristen & Justin Deese to the HVAC Financial Freedom show!

Kristen Deese is a Business Coach and Certified Behavioral Consultant who helps businesses grow by strengthening the 'behind the scenes' framework and communication strategies within the organization. After 20 years of business ownership with her husband and business partner, Justin, she uses coaching as her vehicle in which to serve others.

Justin Deese is a serial entrepreneur who thrives in the business sales and leadership arena. His love of small business is evident through the many companies he's started, bought, sold, and led.

Together, Kristen & Justin are a business growth force to be reckoned with. They have experienced the ups and downs of running a business while keeping their marriage alive and are sharing what they have learned with the world.

In this podcast, we had a fantastic conversation with them on their shared journey in business ownership, key numbers to running your business, what financial freedom means to them... and you'll also learn...

0:20 Introducing Kristen & Justin Deese

2:40 Kristen and Justin's Origin Story

6:19 The Journey of Starting Their Business

11:36 How Hiring A Business Coach Helped Kristen & Justin's Business Overcame Their Struggles

15:06 "Even if being coachable makes you feel vulnerable, it is the secret to achieving your goals."

17:14 The Challenges Kristen & Justin Faced and Overcame When They Started Working with a Business Coach

20:54 Life Visioning: Effective Coaching Exercises That Helped Kristen & Justin Manifest Their Dreams

24:55 Reading Kristen & Justin's Eulogies Based On Their Book

28:01 Biggest Takeaways They Got From Doing The "Writing Your Own Eulogy" Exercise

29:26 A Day in the Life of Kristen & Justin Deese

33:05 About Kristen's Virtual CFO Services

37:03 Justin's Role in the Growth of Paradise Home Services

38:28 Proven Ways to Successfully Start Transitioning From 'Technician' to 'Entrepreneur'

42:00 What Does Financial Freedom Mean to Kristen & Justin and Living Life On Their Own Terms

44:30 Kristen & Justin's Vision for The Future

45:57 Connect with Kristen & Justin

47:33 "When Your Business Partner is Your Spouse" Book Takeaways

Tune in, because you don't want to miss this episode!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/how-to-have-a-successful-business-and-a-happy-marriage-with-kristen-and-justin-deese/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Kristen & Justin!

🌐 To learn more about their book, "When Your Business Partner is Your Spouse", and upcoming podcast, visit www.kristendeese.com

📧 Email them at: [email protected] / [email protected]

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #businesscoaching #cfo #virtualcfo #virtualcfoservices

Sponsored by: Polianna.net

Welcoming Debra Angilletta to the HVAC Financial Freedom podcast!

Debra is the CEO & Founder of Angilletta & Associates, a former Wall Street Trader, and is certified in the advanced level implementation of the Amazon Best Seller - "Profit First" from NY Times best-selling author Mike Michalowicz.

In this podcast, Debra taught us how the Profit First methodology can help you retain more profits in your HVAC business, and you'll also learn...

0:19 Introducing Debra Angilletta

2:11 Debra's Background And How She Got Into the Finance Industry

4:18 Debra's Working Experience on Wall Street

6:38 What Inspired Debra to Take a Leap to Entrepreneurship

8:16 What is the "Profit First" Method and How It Can Boost Your Business's Profits

10:07 "Profit First" is Better For Entrepreneurs Than Traditional Profit Formula

12:07 Profit First Concept Made Easy: Set Small Plates For Your Business

17:05 Implementing the "Profit First" Formula Creates Steady and Sustainable Income in Your Business

20:37 Bridging The Gap: Profit First & GAAP Accounting Principles

23:33 How to Start Using the Profit First System - Follow These 3 Easy Steps!

24:23 About the Book: "Profit First" by Mike Michalowicz (A Must-Read!)

25:02 What Does Financial Freedom Mean to Debra and Ways to Achieve It

28:00 Don’t Be Afraid To Take The Leap For Financial Freedom

32:15 How to Network and Invest Your Way to Financial Freedom

35:33 FREEBIE! Get Your Copy of "5 Secrets to Success Hiding Inside Your Financials" E-Book

37:26 Connect with Debra

So sit back, listen in, and enjoy this conversation!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/how-to-increase-profits-in-your-hvac-business-using-profit-first/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Debra!

🌐 If you want to learn more or get started with the Profit First method, email her at [email protected]

🎁 To get your FREE E-Book copy, make sure to head here: https://nextlevelceo.biz/

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #profitfirst #profitfirstconcept #profitfirstmethod #profitfirstformula #profitfirstsystem #mikemichalowicz

Sponsored by: Polianna.net

Are you interested in creating passive income, building wealth, and reaching financial freedom without involving Wall Street?

In this episode of the HVAC Financial Freedom podcast, Anthony Faso and Cameron Christiansen (founders of Infinite Wealth Consultants and hosts of the Infinite Wealth Podcast) taught us how to achieve your money goals through the concept of Infinite Banking.

Tune in as we discuss the basics of Infinite Banking, why you should never pay cash for real estate, how to use IBC in real estate to increase cash flow and pay less in taxes, and a lot more, and you'll learn...

0:19 Introducing Anthony Faso and Cameron Christensen

1:15 Anthony & Cameron's Diverse Backgrounds And How They Got Into Infinite Wealth

11:47 Why Embracing Passive Income and Building Generational Wealth Are Important to Achieve Financial Freedom

15:57 Reasons Why Typical Financial Advice is Flat-Out Wrong For Most Investors

22:07 Infinite Banking Concept Explained - Becoming Your Own Banker

28:36 The Power of IBC: Why Borrowing from a Whole Life Insurance Policy is More Financially Efficient Than Paying Cash

36:40 Gaining Financial Freedom Through Infinite Banking Strategies - Client Success Stories

41:45 Is Infinite Banking Right for You?: Key Considerations When Starting an Insurance Policy

47:07 Advice For People Unsure About Infinite Banking Concept

56:11 How Did Anthony & Cameron Master Money Mindset & Overcome Money Blocks

1:00:50 About the Infinite Wealth Course (Where to Get Your Free Access)

01:03:45 Wrapping Up

Don’t miss out on these wealth-building tips!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/how-to-use-the-infinite-banking-concept-to-build-wealth-for-hvac-owners/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Anthony & Cameron!

🎙️ Learn more at the Infinite Wealth Podcast at https://infinitewealthconsultants.com/podcast/

🎁 To get your FREE ACCESS to their online course, make sure to head here: https://infinitewealthconsultants.com/polianna/

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #ibc #infinitebanking #infinitebankingconcept #passiveincome #buildwealth

Sponsored by: Polianna.net

Welcoming Mike Hall to the HVAC Financial Freedom Podcast!

With the Employee Retention Credit (ERC) Tax Credit, you can potentially get up to $26K per employee from the IRS against certain payroll taxes for your HVAC company.

In this podcast, Mike Hall explains how the ERC tax credit works and how you can take advantage of it, and you'll learn...

0:19 Introducing Mike Hall

1:52 What Inspired Mike to Start His Own Business

4:40 Taking The Leap From Employee to Entrepreneur Mindset

10:04 Employee Retention Tax Credit: An Opportunity For Mike and His Team's Clients

14:43 Determining Eligibility and Qualification for the Employee Retention Tax Credit

21:51 How Does Jorns and Associates Help You Claim Your Maximum ERC

25:05 There's Still Time to Claim the Employee Retention Tax Credit

26:56 Connect with Mike (Jorns & Associates)

28:04 Take Advantage of the Employee Retention Tax Credit While You Can

29:48 What Does Financial Freedom Mean to Mike

30:43 Mike's Journey to Financial Freedom

35:30 How Did Mike Overcome Self-Limiting Beliefs and Negative Mindset

39:14 3 Keys to Achieving Success in Life

40:42 Tapping into the Power of Intuition

Tune in to learn more :)

Join our FB Group: www.facebook.com/groups/hvacfinancialfreedom/

Presented By Polianna (https://polianna.net/)

Welcoming Muhammad Siddique (Author of New Success Secrets) to the HVAC Financial Freedom Podcast!

In this episode, we discussed how Smart TV advertising works and how it can help you reach more people with your marketing message, and you'll learn...

0:20 Introducing Muhammad Siddique

1:49 Muhammad's Origin Story

4:49 How Muhammad Got Into Smart TV Advertising

7:20 Combating the Click Fraud Problem Through Powerful Local Smart TV Advertising

13:55 The Rise of Smart TV Advertising and Why It's Effective More Than Other Forms of Advertising Today

16:20 AI-powered Smart TV Ads Placement

19:38 Why Adding Direct Response to Smart TV Ads Drive More Conversions and Sales for HVAC Contractors

21:31 What Kind of ROI You Can Expect to See From Local Smart TV Advertising

26:31 How Smart TV Ads Boost Sales Fast in the Slow Season for HVAC Companies

31:54 Why You Should Take Advantage of Adding Smart TV Advertising to Your HVAC Marketing Strategy Now

34:47 About Muhammad's Book: "New Success Secrets: How to Build, Run and Manage an Unstoppable Success Team"

36:34 Overwhelmed at work? Apply the 4D's. Do it. Date it. Delegate it. Dump it. 

39:10 Wrapping Up

Tune in to learn more :)

Join our FB Group: www.facebook.com/groups/hvacfinancialfreedom

Presented By Polianna (https://polianna.net/)