What if the reason your habits haven't stuck has nothing to do with willpower?

What if the problem was never motivation, discipline, or how badly you want it — but the way the system was designed in the first place?

James Clear spent years studying how behaviour actually changes. Not the motivational story we tell ourselves. The real mechanics underneath — the neuroscience, the psychology, the architecture of lasting transformation.

What he found became one of the best-selling books of the last decade. Over 20 million copies sold. Translated into 50+ languages. Read by everyone from elite athletes to Fortune 500 CEOs.

But reading about a system and running that system are two entirely different things.

That's what this episode is.

In this Modelling Excellence Monday session, Adam takes the seven core principles from James Clear's Atomic Habits and builds a deep hypnosis session around them — so you don't just understand the philosophy intellectually, you begin to live it from the inside out.

This is not a summary of the book. This is an installation.

The Seven Principles Modelled in This Session:

1. You Don't Rise to Your Goals — You Fall to Your Identity — Lasting change comes from becoming the type of person who naturally produces the results you want
2. Every Action Is a Vote — Every habit you perform is a vote for the person you wish to become. Cast enough votes and the election is won
3. Make It Obvious, Attractive, Easy, Satisfying — The four laws of behaviour change that make good habits inevitable and bad habits impossible
4. The 1% Rule — Marginal Gains Compound — Get 1% better every day and you'll be 37 times better by the end of the year
5. Never Miss Twice — Missing once is an accident. Missing twice is the beginning of a new (wrong) habit. Always come back
6. Environment Design Over Willpower — We don't rise to the level of our goals, we fall to the level of our systems. Design your environment and willpower becomes irrelevant
7. The Plateau of Latent Potential — Real change is invisible at first. You put in the work, nothing seems to happen... then suddenly, everything clicks. The breakthrough was being built all along

How to Use This Episode

Find somewhere quiet. Headphones in. Eyes closed. Give yourself 45 minutes where you won't be disturbed.

You don't need to have read Atomic Habits to get everything from this session. And if you have read it — this will take everything you already know and move it from your head into your bones.

If You Missed Episode 001

Last week Adam modelled the mind of David Goggins — seven principles including the 40% Rule, the Cookie Jar, and Never Finished, built into a full hypnosis session. Search The Hypnotist — Modelling Excellence Monday to find it.

Two very different people. Two very different philosophies. The same destination: becoming the person you're capable of being.

Who Should Adam Model Next?

Modelling Excellence Monday is built on one of the core ideas of NLP: anything that any human being can do can be elicited, modelled, and replicated.

If you can identify the beliefs, the internal strategies, the way a person processes the world at their best — you can hand that as a shortcut to anyone willing to step into it.

Success leaves clues. Hypnosis is how we install them.

So who inspires you? Who do you watch and think — I don't just want to admire that, I want to understand how they think?

It could be an athlete, an entrepreneur, a scientist, a philosopher, an artist, a leader. Anyone who excels at something you want to embody.

Nominate them. Adam reads every submission — and your nomination could become a future session heard by hundreds of thousands of people around the world.

👉 Make your nomination here: courses.adamcox.co.uk/modelling-excellence-monday