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Share Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
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Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.
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By Fergus O’Carroll
4.7
4141 ratings
Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.
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