Black Belt Business

I Copied Netflix To Grow My Martial Arts School To $145K/mo [Matt Tracy Ep. 65]


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In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Matt Tracy, a top performer in the martial arts school industry. Tracy operates a highly successful martial arts school in Westchester County, NY, boasting 514 students and generating $145,000 in monthly revenue.


The conversation covers various aspects of martial arts school management, including revenue generation, student retention, and trial enrollment tactics.


Tracy shares the story of how he transitioned from student to owner, the strategies he employed to grow the school from 90 to 300 students in a year, and the financial and operational challenges they faced.

Topics such as umbrella insurance, rental properties, investment strategies, and the integration of ChatGPT for administrative tasks are also discussed. The episode is filled with practical advice for martial arts school owners aiming to improve their business operations and achieve higher profitability.


Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠


If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6




Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠


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Black Belt BusinessBy Matthew Brenner

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