With AI-generated content becoming so prevalent, it’s sometimes harder to tell what is real and what is fake. How does this change the way people invest in search, and what kind of ramifications does it have on Google, for example? Also gadgets are cool, but the commerce implication is not just that you have to buy it, it's that they provide a new platform for customer shopping modality. Listen now for this and more future forecasting with Phillip and Brian.

Fooled in the Present

• {00:06:22} - “Maybe there is this idea that we need to continue to constantly index the Internet and have increasingly less relevant results because it continues to index AI-generated content, not human-generated content. Maybe there is a future where that becomes less of a problem because we don't need to do as much indexing anymore for most of the types of search activity you'd be looking for.” - Phillip
• {00:11:41} - “At this moment, we are primed to be skeptical and to notice and to look for disinformation in areas of politics, in areas of religion, maybe even celebrity news, things that are sensationalized or weaponized to make you think a certain way or feel a certain thing. Where we are not prepared for it is in the area of commerce where you are not prepared for disinformation. You are more likely to be persuaded.” - Phillip
• {00:20:34} - “People are hoarding content that was the originally created content because it is getting removed and pulled out and things are being edited and changed. We've talked about this a lot, but it's just another example. I guarantee you there are a whole host of content hoarders right now that are making sure that they have the original Star Wars.” - Brian
• {00:34:48} - “That's a far-future idea. But the {retailers} that start to think about how to collaborate with technology companies to release bespoke gadgets to assist with their ecosystems might find a competitive edge. That's probably a 5 to 10 year out thing. But I really believe if you're really a far-thinking leader in commerce right now, you should be thinking about how these gadgets are going to roll out and what that means for your ecosystem.” - Brian
• {00:37:03} - “Apple Vision Pro, I think will change everything. I really believe that. I'm starting to really believe that. I think it will change a lot of things. It will change the nature of some types of work. I think it'll change the nature of remote work because having physical hardware devices will be very different as an experience in ten years than it is today.” - Phillip

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