In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses.

Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts.

Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business.

In this episode, you will be able to:

The key moments in this episode are:
00:00:02 - Introduction and Location
00:02:46 - Differences in Sales Cycles
00:04:49 - Importance of Targeting in Advertising
00:09:40 - The Role of Google in Advertising
00:13:08 - The Ultimate Power Couple: Google and Meta
00:15:00 - Benefits of Meta for Relationship Building
00:16:24 - Preparing for Meta Advertising
00:21:38 - Importance of Dedicated Landing Pages for Google Ads
00:24:16 - Understanding the Investment Behind Online Advertising
00:27:35 - Outsourcing vs. DIY for Advertising
00:30:43 - Maximizing Quality Leads through Ads and Social Media
00:32:20 - The Lead Lock System
00:35:33 - Customized Automations for Improved Customer Experience
00:38:14 - Working with Wedding Industry Ads
00:43:38 - Connect with Daniela

https://weddingindustryads.com/

Apply for WIA Meta VIP Day:

https://www.weddingindustryads.com/vip-day

Follow Daniela and WIA on Social Media:

https://www.instagram.com/weddingindustryads/

https://www.instagram.com/danielaejustus/

https://www.pinterest.com/WeddingIndustryAds/

Connect with I Do Wedding Marketing:

https://www.linkedin.com/nina-addeo-699898ab

https://www.idoweddingmarketing.com/

https://www.instagram.com/idoweddingmarketing/

https://www.pinterest.com/idoweddingmarketing/

Whether sales calls, e-mails or meetings, this is where your best ideas for your wedding business' content can come from!

In this episode of the I Do Wedding Marketing Podcast Nina Addeo talks about pieces of your sales calls to utilize for engaging social media content.

https://www.instagram.com/idoweddingmarketing/

Does this sound familiar? You've been told to focus on posting content on every social media platform to boost your business, only to end up feeling overwhelmed and spread too thin, right? You're not alone. It's frustrating to put in all that effort and not see the results you want. Let's change that.

My special guest this episode is Emily Rochotte, Wedding Industry Expert and fellow social media manager.

Emily Rochotte is a seasoned content writer, social media manager, and speaker, with over ten years of experience collaborating with wedding professionals and contributing to renowned publications such as The Knot, Brides, and BizBash. Her expertise lies in enhancing brand awareness and driving business growth through compelling content creation. With a strong focus on supporting entrepreneurs, Emily's in-depth knowledge and insights are invaluable for wedding professionals seeking to elevate their social media presence and establish meaningful connections with their audience.

In this episode, you will be able to:

Mastering the art of creating attention-grabbing short-form video content is invaluable for wedding professionals looking to strengthen their online presence. This captivating medium allows for authentic storytelling, heightening emotional engagement with prospective clients. With its brevity, it delivers a punchy impact, making it an appealing marketing tool for wedding businesses on social media platforms like TikTok and Instagram.

Connect with Emily:

https://www.instagram.com/emilyrochotte/

https://emilyrochotte.com/

https://www.tiktok.com/@emilyrochotte

This is a BONUS episode featuring an Instagram Live with Margaux Fraise, the creator of the Wedding Summit Series. Join us this March 11th - 13th for the Sales Edition!

Register here:

https://margauxfraise.mykajabi.com/a/2147816127/NvhTLJD3

If you're feeling frustrated with your social media engagement efforts, and constantly posting content without seeing any real growth, then you are not alone! Despite putting up posts, you may be struggling to truly connect with your audience, missing out on valuable interactions and opportunities for organic growth. It's time to shake things up and find a more effective strategy to build a strong online presence.

In this episode, you will be able to:

The key moments in this episode are:
00:00:02 - Introduction and Event Announcement
00:02:48 - The Concept of Posting and Ghosting
00:05:37 - Engagement Strategy Tips
00:09:20 - The Importance of Active Engagement
00:12:51 - Vendor-to-Vendor Networking

Helpful Links:

If you're feeling overwhelmed by the thought of making your website ADA compliant and inclusive, then you are not alone! It's time to find a solution that not only protects your business but also enhances the overall user experience for everyone. Let's tackle this together and make your website a welcoming space for all.

My special guest is Brian Lawrence of Brian Lawrence Weddings. You may have heard about him through being the go-to web guy for industry powerhouses like Alan Berg and Joe Bunn.

Brian Lawrence is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. Drawing from his extensive experience and industry insights, Brian offers valuable perspectives on the importance of inclusive web design for wedding professionals. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.

The more that a couple could stamp their own individuality into it, I think is very gratifying for them. - Brian Lawrence

In this episode, you will be able to:

Website Accessibility and Compliance
Ensuring website accessibility and compliance is vital to provide a more inclusive online experience for all users. As per the American Disabilities Act (ADA), websites should make necessary accommodations for people with disabilities. Compliance is not only a matter of law and risk management but it also demonstrates a business's commitment to inclusivity and social responsibility.

The resources mentioned in this episode are:

Do you want to make your work feel like a true love affair? If you're looking to infuse your business with passion and purpose, then stay tuned because I've got the solution to help you create a work-life romance that feels just as sweet as Valentine's Day. Let's dive into how to turn your passion into a successful business and find joy even in the elements you don't love. Get ready to craft a work life you truly adore today on the I Do Wedding Marketing Podcast!

In this episode, you will be able to:

If you have enjoyed this podcast or any of our past episodes with love on our minds, if you would consider leaving a review, it helps more people to reach the podcast. - Nina Addeo

https://www.youtube.com/@idoweddingmarketing

https://www.linkedin.com/nina-addeo-699898ab

https://www.idoweddingmarketing.com/

https://www.facebook.com/idoweddingmarketing

In this episode of the I Do Wedding Marketing podcast Nina Addeo discusses how to leverage your social media with content you likely already have!

Join Nina's Free Presentation February 12th at the Wedding Business CEO Summit:

https://weddingbusinessceosummit.com/?aff=60

The "I Do Wedding Marketing" podcast is a valuable resource for wedding professionals seeking to enhance their social media marketing skills. Hosted by Nina Addeo, this podcast offers a combination of marketing expertise and industry experience. With insightful guest appearances by industry experts, the podcast provides a platform for sharing valuable insights and experiences within the wedding industry. Tune in weekly to receive practical tips and stay updated on the latest strategies & trends in social media. 

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In this episode of the I Do Wedding Marketing Podcast, Whitney Hodges of Wedding Industry Ads is joining us to explain how Wedding Venues and Wedding Vendors can have long-term ads to gain leads on Google and Meta.

Wedding Industry Ads VIP Day:

https://www.weddingindustryads.com/vip-day

Follow Whitney and Wedding Industry Ads on Instagram:

https://www.instagram.com/weddingindustryads/

In this episode of the I Do Wedding Marketing podcast Nina shares the results of her Instagram experiment where she posted 3x a day, with 75% of the posts being reels.

This experiment was inspired by this podcast episode by Rachel Pedersen:

https://sites.libsyn.com/90768/23690-new-ig-followers

The "I Do Wedding Marketing" podcast is a valuable resource for wedding professionals seeking to enhance their social media marketing skills. Hosted by Nina Addeo, this podcast offers a combination of marketing expertise and industry experience. With insightful guest appearances by industry experts, the podcast provides a platform for sharing valuable insights and experiences within the wedding industry. Tune in weekly to receive practical tips and stay updated on the latest strategies & trends in social media. 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 !⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/⁠⁠⁠⁠⁠⁠