I just lost a proposal for a video project. The client contacted me and had a pretty lengthly list of requirements and specs for the assignment, all of which we were able to accomodate and a very competitive price.

However, the client responded to say we were about three hundred percent over their budget. To be fair - their budget was pretty ridiculous and way under even the most conservative of market value for the work they were requesting.

We were able to counter with a revised approach that brough our estimate within $200 of their budget and we still did not win the job.

So. what happened and why was our approach still the right approach?

https://jamespatrick.com/