I Love Marketing

Roland Frasier, Dean Jackson, and Joe Polish recognize that we will all be affected by the Coronavirus pandemic and its economic implications in some way, shape or form. Learn how they're handling it with swift and decisive action in today's episode of I Love Marketing.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/364.

Here's a glance at what you'll learn from Roland, Dean, and Joe in this episode:

• How to ADAPT in rapidly changing times - even if live events are your livelihood.
• How Roland handled the postponement of Traffic and Conversion Summit.
• The 3 questions Roland FIRST asked himself when making the decision.
• The MINDSET that will get us out of an economic crisis.
• Why QUICKNESS and DECISIVENESS are necessary when taking action.
• Why cash flow, operations, and marketing shifts need to be assessed ASAP.
• What Joe communicated in his latest TEAM HUDDLE in response to the times.
• How to deliver the deliverable no matter what.
• How to make the best operations and marketing decisions during tough times.
• Essentials, indulgences, deferrables and how your product determines your behavior.
• How to WIN with calm and focused intention.
• A lesson from a boxer about getting punched in the face.

Patrick Gentempo and Joe Polish know the importance of taking a clear stand to elevate your brand, your business and your life in times of success and in times of chaos. Learn why it's so important in today's episode of I Love Marketing.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/363.

Here's a glance at what you'll learn from Patrick and Joe in this episode:

• Why WHO YOU ARE and WHAT YOU STAND FOR is the key to building a business and life that works.
• A big mistake entrepreneurs make in business AND the jet fuel that drives EVERYTHING in business.
• What "Maximum Tension" is and how to use it to get more done and drive your business forward.
• Identity Burnout: How creative destruction can lead to a better, more effective future.
• The secret to happiness Einstein wrote down that sold at auction for $1.56 million.
• 3 questions for upleveling your thinking and transforming your life.
• Pain, Pleasure, and Purpose: Digging into your soul to create a breakthrough brand.
• What to do transform pain, overwhelm, and internal incongruence into a life you love.
• The life-changing experience Patrick had at the Holocaust Museum in Israel.

Jay Abraham, Dean Jackson, and Joe Polish share perspectives for leading a business in the midst of worldwide chaos, uncertainty, and fear.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/362.

Here's a glance at what you'll learn from Jay, Dean, and Joe in this episode:

• The difference between CHAOS-INSPIRED exploitation and opportunity.
• What they think of Coronavirus and its impact on the market RIGHT NOW.
• How Jay and his client got out of massive financial devastation.
• Why there's ALWAYS a solution - even in adversity.
• What Dean did in 2008 to leverage an ethical opportunity.
• What it looks like to respond versus react.
• The ONE practice that permanently changed the way Joe responds to life.
• B.R.A.N.D.: A Buying Reflex Affecting NOW Decisions.
• How to be PREEMPTIVE and ELEVATE yourself above the chaos.
• Why a RESULTS-LEADER will always trump a thought-leader.
• The DISCONNECT between the value you sell and the value someone will buy.
• The incorrect ASSUMPTION entrepreneurs make about results.
• How Dean adapted quickly to Coronavirus limitations to STILL produce results.
• Unlearning is more important than learning at some point.
• FOUR questions to ask yourself during your designated "thinking-time".

Dan Sullivan, Dean Jackson, and Joe Polish know the secret to getting results and living an aligned life that is easy, lucrative, and fun. Learn how they do it in today's episode of I Love Marketing.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/361.

Here's a glance at what you'll learn from Dan, Dean and Joe Polish in this episode:

• G______ and C________: A 2-part system for producing outcomes that are 10x bigger than normal.
• Dean Jackson's "Results Method" that gets your clients faster, easier, more profitable results.
• The secret to more balance, alignment, and ease between your personal and professional life.
• Watch Out For Sock Puppets: How to instantly spot inauthentic liars and fakes.
• How to avoid getting caught up with people that don't share your value system.
• I'm Number 21: Dan's unique mindset for providing value and developing great friendships.

Want to increase your product's price by up to 60 times? A good story may be the answer to do just that. Perry Belcher, the co-founder of Digital Marketer and the Traffic and Conversion Summit, shares how to tell a great story that works in today's episode of I Love Marketing with Joe Polish.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/360.

Here's a glance at what you'll learn from Perry and Joe in this episode:

• How a high school dropout from Kentucky now makes millions of dollars a year.
• An experiment was conducted where 200 products had STORIES added to their item description page, and some of these stories increased the price at which these items were sold by as much as 60X (60 TIMES!)
• THE 5 BIG IDEAS behind stories that performed the best.
• How stories work, the 4 brain chemicals involved in storytelling, and how to write a great story (PLUS: The #1 rule when writing stories).
• The Soap Opera Formula: How to write a story so compelling and engaging you'll barely keep from buying your own product or service.
• 3 Steps To Masterful Storytelling (INCLUDING: How to set a scene, the 4 primary characters to every successful story, how to shape your story, and much more).
• A free app you can use to write much more effective copy AND get as much as a 100% bump in your email campaigns.

Why aren't your prospects buying? Learn how copywriting can revolutionize your business in today's episode of ILoveMarketing.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/359.

Here's a glance at what you'll learn from Parris, Richard, and John in this episode:

• The THREE reasons why people won't buy from you.
• How to get your prospects to believe ANY claim you make.
• Why Richard thinks the LEFT markets better than the RIGHT.
• The FOUR things you need to NAIL DOWN to succeed in marketing.
• The promise John made to himself that changed EVERYTHING.
• Why 90% of the advertising world HATES John.
• How to STUN your audience and JOLT them out of their fog.

Is your copy working? Learn how to write copy that sells in today's episode with four of the top names in direct response marketing.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/358.

Here's a glance at what you'll learn from Clayton, Brian, Jennifer, and Craig in this episode:

• FUNDAMENTAL business advice for successful direct response marketing.
• The 10 Commandments of Copywriting: From The Copywriter Closest To God.
• The ONE THING everything you send should do.
• What you really want when you hire a copywriter.
• How to STAND OUT when consumers see an average of 5,000 advertisements A DAY.
• The FOUR STEPS to write successful copy AND get people to ACT.

Joe DeMaria talks about his journey and how he helps experts turn their expertise into courses.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/357.

Here's a glance at what you'll learn from Joe DeMaria and Joe Polish in this episode:

• How to stop procrastinating and take actions that can transform your life and business AND how to have some of the best mentors help you achieve your goals.
• Secrets to packaging your expertise and knowledge into a course people want to buy (PLUS: The biggest reason why 80% of people never get started, and how to overcome this).
• The STEP BY STEP way to structure your course - Joe shares the "M.E.C.E. Principle" for ensuring your course contains everything it needs to help your customers and students reach MASTERY.
• One simple 3-part system that Joe DeMaria discovered from Sean Stephenson that completely shifted the way Joe created courses, helped him learn almost anything more effectively and turned his fear (and his students fear) of presenting into cool, collected, confident poise.
• The most important attitude for success and longevity in business and life when you're going through your toughest challenges, facing your biggest obstacles and dealing with overwhelming levels of fear and loss.

Jason Korman shares how to create a transformative, growth-centric, and lasting culture.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/356.

Here's a glance at what you'll learn from Jason and Joe in this episode:

• Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies.
• How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
• The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void.
• How to use language and drawings to get your point across in a simple way AND reinforce your message.
• The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful.
• Jason's definition of "culture" and how to create a culture that drives better outcomes.
• What to do FIRST if your company's culture is unclear OR needs a massive overhaul.
• ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

Jo De Sena and Joe Polish reveal the formula for overall success.

If you'd like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/355.

Here's a glance at what you'll learn from Joe in this episode:

• The three things you need to sell anything (PLUS: How to have an E.L.F business – Easy, Lucrative and FUN).
• Over $2 BILLION in revenue: Marketing systems and methods that work to ethically persuade and influence people to buy more from you.
• A smart way you can use education-based marketing to build more trust and positioning with potential customers.
• What everyone ought to know about entrepreneurship, money, and success.
• The story behind how Joe founded the highest level entrepreneurial network in the world – Genius Network(R).
• ArtistsForAddicts.com: The movement that is changing how people view addicts and using art as a force for good.
• Why Joe De Sena founded Spartan Race and the biggest problems Spartan solves.
• Joe De Sena shares what secretly drives him and the value system behind Spartan.
• Who Spartan Race is for and how the event works.
• Joe De Sena shares who his heroes are, his definition of success and advice he'd give his younger self.
• "This is the perfect diet: All you need is _____ _________ ___ ____________!" (The closer you can get to this, the better off you will be.)
• What to do if you're feeling hopeless, depressed or sad and you want to be happier.
• How to become Spartan Fit and transform your mind and body.