I Love Marketing

Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384.

Here's a glance at what you'll learn from Joe, Dean, and Michael in this episode:

• Michael shares how to both make money AND feel FULFILLED in the process of making money.
• Joe and Dean answer the question: "If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?"
• Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting.
• Dean and Joe both talk about what "marketing" is REALLY all about AND how to better utilize it.
• How to MASSIVELY increase your trustworthiness and keep your customers and teams happy.
• One of the best ways to credibly serve your mission or calling WITHOUT requiring "credentials".
• The #1 differentiator for attracting more Business and standing out in any crowded marketplace.
• Why you're ALREADY worth $1,000,000 (and how this realization can transform your life).

Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it.

Here's a glance at what you'll learn from Lee, Dean, and Joe in this episode:

• How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI's.
• Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset.
• How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator).
• The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!)
• Some of the best ways for Business owners to get more Customers even in a down market.
• How the "right phrase" can help your Customers feel comfortable with their decision to buy.
• What having an E.L.F. Business means to Lee (AND the greatest misconception about media).
• How to utilize tough times as a springboard for greater success (PLUS: What "success" means to Lee).
• What PR can (and can't) do, and how to build relationships that bring you free PR opportunities.
• How to overcome adversities and obstacles when you're struggling, overwhelmed, or in a bad place.
• The "10 Ways Method" for attracting attention, making more money and blowing people away.

Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/382.

Here's a glance at what you'll learn from Dean and Joe in this episode:

• How to STOP fighting for attention in crowded markets and START getting more business.
• The mindset you need to turn unconverted leads into increased revenue.
• How to create even more compelling offers and attract your ideal 5-STAR Customers.
• What to do to stand out and position yourself when you're in a competitive market.
• How to take any hard-to-describe service and make it clearly valuable in people's eyes.
• A simple question you can ask your Clients to have your best marketing created FOR YOU.
• Advice for non-profits who want to raise more money and make a big impact in the world.
• Three units of your Business for finding Customers, getting results, and increasing referrals.
• One of the most effective ways to focus in the face of overwhelming amounts of information.

What are the secrets to success that the greats aren't telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/381.

Here's a glance at what you'll learn from Kevin, Mark, Dean, and Joe in this episode:

• The greatest gift of being a mentor and having a mentor for success and achievement.
• Mark reveals the secret to finding and attracting the RIGHT mentor to guide YOU.
• The story of how Kevin and Mark met and why they co-wrote their new book "Mentor To Millions".
• How to navigate B.S., deal with psychological complexity, and stay resilient no matter what.
• Strategies for cutting deals, structuring partnerships, and setting up winning collaborations.
• The formula to maximize mentorship, build almost anything you want, and impact millions.
• How recognizing bigger opportunities can help you build and leverage your personal brand.
• The fastest way to get your product and/or service into the hands of millions of people.
• Why it's so important to value your mentors' time, make things easy, and act on your mentors' advice.
• The difference between "shark" deals, "generous" deals, and FAIR deals (PLUS: Why fair deals SCALE).
• How to integrate a deeper, more meaningful relationship with your family AND your Business.
• Five banks turned him down. He did THIS ONE THING, and the original bank ended up lending him $3 MILLION.
• Kevin walks you through the most effective pitch you can use to raise money for your idea or Business.
• How to think exponentially, expand your scope of possibility, and live the life you desire and deserve.

Do you know what culture is… and what it isn't? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/380.

Here's a glance at what you'll learn from Jason, Dean, and Joe in this episode:

• How to motivate your people so they experience greater cooperation, less complexity and more achievement.
• The 3 principles of culture change that increase productivity and align people better to outcomes and results.
• How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems.
• The process Jason implemented that increased engagement around innovation by 1000x in one organization.
• How you can drive better performance with leadership tools that gain influence and increase your revenue.
• One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world.
• What effective companies do to communicate and execute their mission in ways prospects and customers love.
• The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations.
• Three of the most important lessons Jason has learned over his career about change, getting results and success.
• A method for identifying any niche or markets real needs and delivering solutions that are 'scale ready algorithms'.
• The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody.
• How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.

Freedom. It's why most entrepreneurs do what they do. Learn how to have more time for the things you love, be peacefully productive, and grow your business sustainably in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/379.

Here's a glance at what you'll learn from Eelco, Dean, and Joe in this episode:

• One of the best actions you can take to grow and build your Business during the pandemic.
• The Power of Journaling: How to gain clarity, simplify your life, and transform your Business.
• Eelco shares what's working for him online (Plus: How you can drive bigger, better results).
• Internet Fasting: A simple practice for becoming peacefully productive (and laser- focused!).
• Alex shares the single best marketing strategy, irresistible offer, and bonus you can use.
• What Entrepreneurs can do to rejuvenate, have more time, and experience greater freedom.
• Eelco reveals his "Leads On LinkedIn" strategy for and growing your engagement and your list.
• How you can become healthier, happier, and richer more easily by taking THIS one simple action.

Got questions? Get answers to your most burning marketing questions in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/378.

Here's a glance at what you'll learn from Dean and Joe in this episode:

• How to attract more right-fit clients, increase your conversions, and get even more repeat business.
• The Fundamentals List: 6 things every business owner needs to do FIRST before they do ANYTHING else.
• How to get people aware of, interested in, and buying from your business when you're starting from scratch.
• A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website…
• The Psychology of High Price: How to sell high priced products and services in a way that customers love.
• A way to gain the superpower of "x-ray vision" to see who your ideal clients are within a group of prospects.
• How to effectively reach hard-to-reach CEOs and COOs of large corporations and do B2B direct marketing.
• What Trumpeter Swans, Horses, and Unicorns can teach you about finding extraordinary team members.

Want to learn how to influence, inspire, and captivate from the stage? Learn the art and craft of speaking in today's episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/377.

Here's a glance at what you'll learn from Joel, Dean, and Joe in this episode:

• The 3 most valuable speaking and presentation lessons Joel Weldon has ever learned.
• How to transform fear into calm and confidence when presenting in front of any size audience.
• A simple, scientifically proven way to use your personality to get the future you want.
• How to best organize your ideas and effectively connect them to your audience.
• The fastest way to position yourself as a respected expert in your marketplace.
• Joel gives you his 3-word secret for ensuring your message is never misunderstood.
• How to craft a story so effective and so emotional you will never be forgotten.
• Little tweaks that make your speeches and presentations even more impactful.
• How to connect to your virtual audience and feel confident in any virtual setting.
• 3 simple, easy-to-use tips for having even more success with online presentations.
• Put your call to action ___(HERE)___ , NOT at the end of your speech. Here's why…
• One of the biggest secrets you can use to become an even better communicator.

Joe Polish and Dean Jackson dive deep into the relationship between creativity and your definition of success.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/376.

Here's a glance at what you'll learn from Joe and Dean in this episode:

• Why we're about to see some of the most innovative experiences and virtual gatherings online.
• Put your face on a sticker, stop touching your face during COVID-19, AND write million-dollar copy!
• Why B. Jeffrey Madoff wrote his new book "Creative Careers: Making a Living with Your Ideas".
• How to make more money, create greater impact, and experience more freedom using creativity.
• The importance of purpose, perseverance, and stories when building a sustainable business.
• B.R.A.N.D.: Dean shares what a brand REALLY is, the value of a brand, and how to create one.
• What the greatest brands do, how they capture attention, and what they do to lock in loyalty.
• The artistic myth of the lone genius and the firebolt AND the right-brain, left-brain myth.
• Why "editing" can be so powerful for leading a simpler, more connected, more enjoyable life.
• The first step to take when you're building a sales funnel that attracts your ideal customer.
• How to define SUCCESS so it has a long-lasting positive impact on your daily joy and happiness.

Anna, Dean, and Joe share why and how to publish a book that'll help grow your business.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/375.

Here's a glance at what you'll learn from Anna, Dean, and Joe in this episode:

• Who should write a book, how to write a book, and how a book can help launch and build your business.
• How to transition from being a writer to a business person and share your message with the world.
• What a "biz-oir" is, why Anna wrote her new book as a "biz-oir", and how to start writing YOURS.
• Anna answers the question: "Should you sell your book to a publisher – OR – self-publish?"
• 5 types of book titles that stop people in their tracks and compel them to buy your book.
• What all the best-selling books in history have in common and how YOU can use it!
• Why the quality of your book matters and how to easily write a high-quality book.
• Anna shares 7 simple steps for writing and launching your self-published book.