I Want To Know

Listen in on one of my group coaching calls!

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

7 things you'll learn in this episode:

1. A no-brainer option you should include in your newsletter if your readers want to reach your other readers

It's at the 3-minute mark.

2. A behind-the-scenes look at how I turn my sent emails into social content

It's at the 8-minute mark.

3. The most valuable questions to ask your audience in a survey

It's at the 12-minute mark.

4. The golden rule of understanding survey responses

It's at the 15-minute mark.

5. What to do instead of offering discounts

It's at the 25-minute mark.

6. Exactly what to say in the first email you send to people who join your email list

It's at the 40-minute mark.

7. How one tiny mindset shift can help you overcome imposter syndrome.

It's at the 45-minute mark.

What to post on LinkedIn, how to optimize your profile, and how to use direct messages.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

11 things you'll learn in this episode:

03:00: Are you optimizing for the wrong clients? (Probably.)

09:00: The most common LinkedIn bio mistake

10:00: How LinkedIn influencers use their header images

12:00: A clever way to make your featured link more prominent

14:00: The 4 questions you need to ask yourself about your LinkedIn profile

22:00: How asking yourself one question can make ALL your content better

25:00: A crash course in how the LinkedIn algorithm works

32:00: The 5 types of content to post if you want to get clients

42:00: The surprising place to find some of your best content ideas

48:00: When to ignore what the algorithm wants

53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)

Show Notes:
Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/
I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28 

To connect with Cheryl Tan: 

Website: https://cheryltanmedia.com/ 

Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/
LinkedIn: https://www.linkedin.com/in/cheryltanmedia/

YoutTube: https://www.youtube.com/cheryltan 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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My favorite podcast growth expert shares a step-by-step guide.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

14 things you'll learn in this episode:

02:00: 3 things to do in the month before you launch a podcast

04:00: The most important goal for your podcast (that most podcasters overlook)

05:00: How to reverse engineer a marketing strategy for your podcast

13:00: 3 things to do when your podcast growth has flatlined

19:00: The easiest way to grow your podcast

26:00: How to convert 5 of your 500 podcast listeners into clients

37:00: How to turn podcast listeners into email subscribers

39:00: The single best way to pick a show format

42:00: The single best way to pick a show name

43:00: The single best way to create episode titles

46:00:  The single best way to create podcast cover art

48:00: The single best way to write episode descriptions

49:00: The single best tip for show intros

52:00: The single best way to use social media to grow your podcast

Show Notes:
Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/
Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/ 

To Connect with Jeremy Enns: 

Website: https://podcastmarketingacademy.com/josh/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Newsletter and social media growth strategies I've never shared before.

Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/

8 things you'll learn in this episode:

05:00 - Five newsletter growth strategies I've never shared before

17:00  - What Rick Rubin said to Johnny Cash when they started working together

21:00  - How to make sure you optimize for the right goal (and the right goal is rarely more followers)

24:00 - How to estimate the size of your target audience

28:00 - The best book I've ever read about audience growth

31:00 - 4 ways to attract more social media followers (that are rarely talked about)

39:00 - Why most creators take the wrong lesson from what works for other creators

40:00 - 4 ways to create more innovative content

Show Notes:
I Want To Know Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=3qbWhMnO_y9tzENP
I Want To Know Dylan Redikop Episode: https://youtu.be/r9aCr1sS1TI?si=KLpyUo_ICDlRKxLh
I Want To Know Justin Moore Episode: https://youtu.be/nvm5wQnBofM?si=TTqr5TC3A-OADwrg 

I Want To Know Jamie Northrup Episode: https://youtu.be/eGjqB16eEGQ?si=s2iqu2r-w4dJA8s9 

I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=FEUI6vAh_RN_em6E
“Tribes” by Seth Godin: https://amzn.to/3XsfrUy 

To Connect with Jerrica Long: 

The Laugh Strategy Newsletter: https://the-laugh-strategy.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/in/jerricalong/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Listen in on one of my private group coaching calls!

Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/

7 things you'll learn in this episode:

1. A reason NOT to offer a money back guarantee.

It's at the 1-minute mark.

2. Guarantees you can offer instead of a money back guarantee.

It's at the 4-minute mark.

3. How to figure out if not offering a money back guarantee is costing you customers.

It's at the 6-minute mark.

4. How to turn your free content into a paid product (and what to charge for it).

It's at the 9-minute mark.

5. Does EVERYTHING you offer need to be featured on your website?

It's at the 17-minute mark.

6. How big the price difference should be between multiple products you offer.

It's at the 22-minute mark.

7. How to rewrite your sales page to make it more clear.

It's at the 24-minute mark.

Content creation tactics I've used to attract 500+ clients.

Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-pod/

Questions: 

01:23: How do you make sure your messaging resonates with a hyper-specific niche audience?
19:24: What kind of content should you publish to attract B2B buyers?
36:56 How can you make sure the services you offer align with the needs of your ideal customer? 

Show Notes:
How To Differentiate Yourself: https://youtu.be/nvVLyJIUrBU?si=734P4_zxRz-ino4T

To Connect with Mike Malloy: 

Website: https://malloyindustries.com/ 

LinkedIn: https://www.linkedin.com/in/mwmalloy/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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A masterclass in email marketing with NO fluff.

Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/

To Connect with Dylan Bridger: 

X: https://x.com/dylan_bridger 

LinkedIn:  https://www.linkedin.com/in/dylan-bridger-8469005a/  

Website: https://www.dylanbridger.com/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe-yt/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

X: https://x.com/jspector 

Apply to be a guest on the show: https://joshspector.com/questions/

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Content strategies for membership businesses.

Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo

How do you get people to join a membership community whose main value is an emotional benefit instead of a financial one?

What kind of content can you publish to attract new members?

And how do you get existing members to refer new ones?

You're about to find out.

To Connect with Brock Briggs: 

Twitter: https://x.com/BrockHBriggs
LinkedIn: https://www.linkedin.com/in/brockbriggs/ 

Podcast: https://www.scuttlebuttpodcast.co/ 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

Listen in on one of my private group coaching calls!

Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo

In this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant.

How did I create a one-paragraph daily email that 35,000 people read, and what am I doing right now to grow it?

But most importantly, how can you use email to grow YOUR business?

You're about to find out.

Today, my guest on the I Want To Know podcast is Emily Ryan. Emily is a top MailChimp expert. She's listed on page one of the MailChimp experts directory and is obsessed with helping brands grow via email marketing. In the last nine years, she's worked on a wide range of emails, from Columbia University to Sparkling Ice to your mom-and-pop hardware store. Her work has been featured in the Wall Street Journal, Inc.Magazine, and Entrepreneur.com, as well as on the MailChimp blog. You can find her on Instagram stories daily @EmilyRyanLikes and subscribe to her popular email, Nine Things Sunday, which is a link roundup of fun from around the internet..

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

12:36 - 6 Keys To Consistently Publishing A Daily Newsletter

27:27 - 7 Ways I Grew My Newsletter To 35,000 Subscribers (Without Spending Money)

42:50 - The 5 Elements A Newsletter Needs (If You Want It To Get You Customers)

Show Notes

👉 Watch this episode on YouTube

To Connect with Emily Ryan: 

Newsletter: https://www.emilyemails.com/get
Twitter: https://x.com/emilyryantweets 

Instagram: https://www.instagram.com/emilyryanlikes  

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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