Have an existing business that could benefit from adding a community? Then this episode is for you. Gina asks to shift your perspective from an e-commerce only business to helping your customers or ideal members navigate a transition in their lives that is connected to your product. A companion community helps connect your customers in a way that benefits their lives and keeps them coming back. In the same way you think about subscriptions to your products you can offer the same thing with your membership all the while you continue to add ingredients into their lives.

When you fear burnout is near or that your energy is fading it might be time to evaluate what you're focusing on. In today’s episode Gina tackles the very human question about how to stay energized AND excited about business over and over again. If this resonates with you it might be time to make some really important decisions and make some really important changes. Sometimes burnout happens and we can see it coming for a mile away. Gina knows a thing or two about how to manage expectations and stay ambitious in the process.

When thinking about building an online community and long term retention, it’s back to the basics. Identify your ideal member and focus on which transition you want to serve. In today’s episode Gina breaks down how to build long term retention by building your community’s identity, getting really specific about how to help your community AND making sure you don’t overwhelm your members or yourself in the process.

Season 3 of People Magic: How to Build a $1M Community is here with a new look and more tips and tricks to help you build the community you need and the life you want.

Do you have a newsletter and a podcast and an Instagram page mixed in with a few courses? Managing all those separate platforms is a lot of work and we can make it easier. In today’s episode, Gina asks some really great questions to help figure out where YOU want to spend your time and how to make it easier for YOU to do them. People Magic is durable and sustainable. It’s able to keep so many things in one place so you can focus on whatever it is that you need to do next.

What’s the difference between a community driven business versus a content driven business? Trillions of dollars. The value of a network effect  community driven business goes up with every new member. How? Through creating a group identity and connections between members NOT building an audience. In today’s episode, Gina does a deep dive on how you value your community, charge up front, save money on marketing and help people build relationships and help you build a successful business.

Your community and you as a host are unique and amazing but if you’re still coming to community building with the mindset of “content is king” is not unique. Why you think “content is king” is because that’s what you’re being told every time you open your phone or your computer. In today’s episode, Gina breaks down why building an ecosystem for people to gather and connect with a shared identity is the key to long term success.

Human beings are never going to become obsolete with AI but a lot of our manual efforts will be done by software. If you are drawn to a community because you love people and connecting with them, AI will make it easier for you to do just that. In today’s episode Gina responds to the fear of AI and how she reframes when she is driven by fear as opposed to excitement.

If you are trying to figure out how to make your life really easy when creating a community you really want to just start with a transition. It’s the first step and it’s the most important step. Human beings are constantly in transition, it’s what makes life interesting and fun, even if it’s a challenge. In today’s episode Gina breaks down why she doesn’t recommend starting a community with a niche and why starting with a transition and continuing to transition with your members is the best way to grow a community. 

If you’re putting up a paywall for the first time, breathe. It can be scary but the results of charging for your work are incredible. In today’s episode Gina breaks down why a paywall works AND why you can still offer things for free to bring people in. When setting your price you want to aim as high as you can. The results of your community are the value of your community. People pay attention to what they pay for and people will pay for results and transformation that they can’t get on their own.