People Magic: How to Build a $1M Community

It’s really hard to venture out on your own as a business owner or an entrepreneur because we are making it up as we go along. In this episode, Gina shares one of her favorite goals and goal setting exercises as well as which traps to avoid. The more clarity you have when it comes to building your future, the more likely it is that the future you’re working towards will become your reality.

If you’re finding yourself at zero and aren’t sure where to start, this episode is for you. When starting with zero the single best thing you can get clear on is your ideal member. Who needs your community the most right now and who are you the most excited to bring together? Remember, it’s not about your content or your social media following. You can start with your network. and as you start to bring together the first 10 people, and then your first 10 people’s people, your community will grow.

Nicolas Cole is the co-founder of Ship 30 for 30 which is the largest writing program on the internet as well as Premium Ghostwriting academy which is a premiere training program for freelance writers to reposition themselves as premium Ghostwriters and he has self-published 10 books. In this episode Gina and Nicolas break down Nicolas’ 10 principles to monetize a business - from courses and communities to products. Both he and Gina agree that while you will always find success stories that contradict their beliefs, the conclusions he has made are very similar to Gina and Mighty Networks’ findings.

When joining a new community we want to make sure that a person’s first experience is a positive one and not additional work. Why is a person joining the community in the first place? To meet people and achieve results and transformation they can’t get anywhere else. Because of that your member’s first experience should be tied into that purpose and not a list of guidelines. When creating a community on your own, you want to paint the picture of the community you want to build. So introduce them to other members!

Making a member's first experience a magical one, is not only so important, but it can also be really fun. When members join we want them to have a positive first experience as opposed to being inundated with a lot of work. In today’s episode, Gina shares what to do when setting up a warm welcome that reinforces why a member is there, what they will be able to achieve, and starts connecting them with other members.

After you’ve launched, it’s so easy to hit the dip. The thing that didn’t go right, the thing you didn’t expect. You have two options; are you going to quit or power through with workshopping? The ability to stay curious in this process of workshopping is one of the most important muscles to learn. Only through workshopping are you going to unlock growth. But how much content do you need to get started? So much less than you think. Remember, you’re not setting up your members to consume, you’re setting them up to go on a quest with each other.

During your launch, anything is possible. In today’s episode, Gina walks you through all the steps to a successful launch while acknowledging that success might not look like what you thought it would.  From your sales pitch to what to do post launch, Gina covers more than formulas but also reframes to make sure you focus on staying curious and being willing to workshop and experiment.  Because when you do, you will unlock growth.

What should I charge for my community? Well, how much can you quantify the value that someone is getting from being a member of your community? Start there. You need a price that members are going to take seriously but also a price that you’re going to take seriously. Your time has value and getting specific about what you’re providing to your community will help you understand that price point. If your ideal member is in a transition that you’re helping them through, people will pay attention and pay for it because people pay attention to what they pay for.

People pay attention to what they pay for. In this episode, Gina breaks down why charging more may actually keep people coming back to your community especially if they are receiving amazing results and transformation. The average monthly price of a Mighty Networks membership might surprise you but it also might give you confidence in the value you are providing for your ideal member.

Daily polls and questions work so well because they allow your members to regularly share their experience related to your big purpose. Now, there’s an effective way to do daily engagement and there’s an ineffective way to do daily engagement. Through specific unlocking phrases and polls, people can respond quickly without it feeling like work on their end. Worried about burn out? Daily polls and questions can be set up ahead of time.