Community is so much more than a buzz word or an HR motto. When deciding between a content business or a network business, you should always choose a network business. As opposed to adding content to an already saturated market, building community allows people to build relationships with real humans in pursuit of results and transformation you can’t get on your own. You can still create content, but by doing so with a community, you’re the owner of the platform as well.

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Whether your course sales are down or you just want to increase your sales, there is a way to make courses more interactive and future-proof. Reimage your course as a set of things that a group of people are going to do together instead of passively consuming content alone. In today’s episode Gina breaks down why this will make your content more valuable and why it’s so easy to do on Mighty Networks.

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Listen to: Invest in Relationships Not Content

If you’re charging someone a fair price for something that’s going to have an impact on their life and get them results and transformation, you can pick a price that everyone will feel good about. In today’s episode Gina breaks down charging for a membership vs charging for a course, event or challenge and why you don't have to choose that price out of thin air if you’re focusing on the results your members are looking for.

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If we spend too much time interacting with synthetic people, we get worse at communicating with real people. Whether you're building new courses for your community or if you could use help organizing your thoughts, articles and content, AI can be a super useful tool. But if you lean on it too much for content production it can be really mediocre. In today’s episode Gina dives deep into how people are using AI to bring community together through people magic.

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When your business has hit a plateau, it’s important to take a pause and do an inventory. In today’s episode, Gina dives deep into transitions and why getting more specific about how you help someone with that transition and their overwhelm will encourage them to keep coming back to your community and bring new people in. Spend time thinking about the uniqueness of your community and how you can help them navigate and then you can begin your growth strategies.

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What’s a Mastermind? It’s a small group of people who gather to help one another achieve their goals. In today’s episode, Gina breaks down why the power in a mastermind is so powerful and how it lies in the curation of who is in those groups. It requires finding people who are in a similar stage of life, stage of business or stage of a similar challenge they are navigating. Masterminds can be in addition to a community, helping people meet up and achieve results and transformation they can’t get on their own.

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Have an existing business that could benefit from adding a community? Then this episode is for you. Gina asks to shift your perspective from an e-commerce only business to helping your customers or ideal members navigate a transition in their lives that is connected to your product. A companion community helps connect your customers in a way that benefits their lives and keeps them coming back. In the same way you think about subscriptions to your products you can offer the same thing with your membership all the while you continue to add ingredients into their lives.

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When you fear burnout is near or that your energy is fading it might be time to evaluate what you're focusing on. In today’s episode Gina tackles the very human question about how to stay energized AND excited about business over and over again. If this resonates with you it might be time to make some really important decisions and make some really important changes. Sometimes burnout happens and we can see it coming for a mile away. Gina knows a thing or two about how to manage expectations and stay ambitious in the process.

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When thinking about building an online community and long term retention, it’s back to the basics. Identify your ideal member and focus on which transition you want to serve. In today’s episode Gina breaks down how to build long term retention by building your community’s identity, getting really specific about how to help your community AND making sure you don’t overwhelm your members or yourself in the process.

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Season 3 of People Magic: How to Build a $1M Community is here with a new look and more tips and tricks to help you build the community you need and the life you want.

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