On today’s episode brought to us by WBUR’s Endless Thread, co-host Ben Brock Johnson and producer Nora Saks look at the Lofi Girl phenomenon. At least 13 million YouTube users subscribe to the channel Lofi Girl. Created by the mononymous French music producer Dimitri, Lofi Girl is a 24/7 livestream of an anime girl studying in her room and listening to lofi hip hop. For many, she’s become the perfect study buddy, and the music may actually be helping concentration.

Endless Thread producer Nora Ruth Valerie Saks and co-host Ben Brock Johnson look at how the Lofi Girl phenomenon has expanded into a record company, inspired copycats, and prompted academic research.

Learn more about your ad choices. Visit megaphone.fm/adchoices