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My guest today is Ifeoma Dike, Founder and Director at the UK-based art agency IDDUK. She founded Idioblast Dynamic Development with a mission to take art beyond galleries and museums and make it more accessible to everyone: artists, collectors and the public alike. 

 Before embarking on this road, Ifeoma was a psychologist who had a passion for art, hosting events, traveling the world and connecting people. Her experiences as an art enthusiast and  consumer left her with many questions about representation, expanding tastes and the accessibility of the market for working artists. It didn’t take long for her to see that there is a gap that needs filling and so, she launched her agency with an exhibition for a corporate client and never looked back. 

 In the ten years that she’s been doing her work at IDD UK, Ifeoma has: 

- Seamlessly incorporated her love for travel into her business operations
- Helped artists to create different revenue streams for their work, and 
- Landed some coveted works for some of her collectors. 

She also introduced unconventional ways of exhibiting and selling works, like creating blind portfolios for collectors. We go into details about how and why that strategy has worked for her so far. We also find out how these choices have informed her business decisions, from how she’s structured to the types of projects she can get involved in. 

 
Born in Benin, of Nigeria descent and educated (and sometimes living) in the UK,  enjoy this story of a nomadic art rebel and activist, Ifeoma Dike


LINKS

Artsy – marketplace www.artsy.net

IDDUK on Insta - https://www.instagram.com/idduk/ 

IDDUK on LinkedIn - https://www.linkedin.com/in/ifeoma-d-2b360251/ 

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