Show Resources: Here are the resources we covered in this episode:

• Watch this episode
• Connect with Adam Robinson on LinkedIn
• Get RB2B! It's Free!
• Sam McKenna's case study using LinkedIn Ads w/ RB2B
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Email us with any questions, suggestions, or corrections!

Summary:

In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of RB2B.com, to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their LinkedIn Ads strategy.

Adam shares how RB2B helps marketers identify individual website visitors—complete with LinkedIn profiles, emails, and more—and how this signal can be used for lead generation, retargeting, and enhanced CRM workflows. Together, AJ and Adam walk through a real case study where just $200 in LinkedIn ad spend drove a 1,478% spike in traffic and real pipeline results.

The episode also takes a valuable detour into organic content and personal branding, offering gold-level insight on how to find your voice on LinkedIn, what makes a "banger" post, and why authenticity trumps polish.

Key Takeaways:

1. Visitor identification is a powerful signal—not a silver bullet Knowing exactly who is on your site gives your sales and marketing teams an edge—but it needs to be used thoughtfully and with context.
2. Use CRM integration to turn raw identity into smart outreach When integrated with tools like HubSpot or Salesforce, visitor identity can trigger customized workflows based on your defined ICP and buyer journey stage.
3. Thought leadership ads can drive high-impact, low-cost traffic Combine high-performing organic posts with paid amplification, and use tools like RB2B to retarget visitors across channels—even without cookies.

Final Thoughts + Call to Action

AJ wraps up by urging listeners to get RB2B's free plan installed on their site immediately, emphasizing how it helps verify targeting, improve retargeting, and amplify the effectiveness of every marketing channel. Adam shares his excitement about expanding RB2B’s integrations and his journey toward building a conscious, bootstrap-powered SaaS brand.

Check out RB2B.com, connect with Adam Robinson on LinkedIn, and don’t forget to join the LinkedIn Ads Fanatics Community for advanced training and support. As always, AJ invites listeners to leave a review, subscribe, and send in their questions or voice messages.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 158