The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50

This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.

In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is an expert in marketing to the over-50 avatar and explains the difference in customers in this market.

Broadly speaking, Jay puts these subcategories into 4 buckets:

• 50-70 in good shape
• Over 70 in good shape but with unique challenges
• 50-70 deconditioned
• Over 70 deconditioned and with unique challenges

Tune in to this episode for tips to market and service these 4 subcategories of people and the opportunity that exists within them.

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- The Alloy avatar client (01:57)

- The fitness industry is youth obsessed (04:43)

- The subcategories in the over-50 demographic (11:51)

- Which over-50 market gives you the most opportunity? (17:08)

- How to position yourself and market to older folks (25:40)

- Life span, health span, play span (29:26)

- The money is with the over 50s (39:47)

Additional Resources:

- Connect with Jay Croft here

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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