Guest: Jennifer Wilson, founder and CEO of ARMSRx, a pharmacy benefit consultancy and a Strategic Partner of CEO Coaching International.

Overview: In many cases, the most challenging step in a successful business sale is the first: deciding that now is the right time to sell. Once you've identified favorable market conditions or an optimal partner, the CEO has to clarify her objectives and build out the support team she needs to prepare herself and her company for its next BIG chapter.

On today's show, Jennifer Wilson explains why, after turning down suitors for years, she finally decided to sell her company, as well as the nuts and bolts strategy that she implemented. Jennifer also shares a personal story of overcoming adversity that was formative to her entrepreneurial drive and determination.