Everyone is obsessed with building a personal brand.

But most people are making the exact same mistake.

In this episode, I sit down with entrepreneur and Founder OS creator Matt Gray (@matthgray) to unpack what actually matters if you want to build a brand that creates opportunities, attracts the right audience, and lasts.

Matt has built multiple successful businesses, sold a company, and become one of the most respected voices in entrepreneurship. When he stopped through Byron Bay, we sat down in my loungeroom for what became one of my favourite conversations on the podcast.

In this episode we cover:

• The biggest mistake people make when building a personal brand.
• Why taking time away from work can be your biggest competitive advantage.
• What we'd do if we had to start from zero today.
• How to think differently about creating content.
• Building leverage instead of chasing followers.
• The mindset required to create your own breakthrough.

If you're building a business, creating content, writing a book, or simply trying to make your break, this episode is for you.

If you enjoy the episode, please subscribe, leave a review, and share it with someone who needs to hear it. The podcast grows almost entirely through word of mouth, and every share helps us bring bigger guests and even better conversations.

🎙️ Subscribe to the podcast:
Apple Podcasts: https://podcasts.apple.com/us/podcast/make-your-break-with-jai-long/id1479145264?uo=4

Spotify: https://open.spotify.com/show/1S1ureQ3mFpX4v1Al8ciH1?si=9ca07f0764b64089

🌐 Connect with Jai Long:
Instagram: https://instagram.com/jailong.co
Website: https://www.jailong.co

📚 Pre-order Make Your Break:
https://www.makeyourbreak.co

About Jai Long

Jai Long is an entrepreneur, author, podcast host, and speaker known for helping creative entrepreneurs turn their ideas into income and build lives on their own terms. After growing up in government housing, experiencing homelessness, and going bankrupt at 21, Jai went on to build multiple seven-figure businesses, educate thousands of creatives worldwide, and become one of the most respected voices in the creative business space.

Today, through his podcast, speaking, and upcoming book Make Your Break (releasing 3 November 2026), Jai shares lessons on mindset, business, purpose, and creating opportunities in an ever-changing world.

Learn more at ⁠www.jailong.co