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In this episode, Murray Voth from RPM Training chats with Jeff. Murray starts with what he called "emotional discounting" at repair shops, and how the industry needs to shift from this. He also discusses shop owners' challenges when they feel "handcuffed" to their businesses and explores ways to strike a balance between working in the industry and strategizing for its growth. 

00:00 Business Coaching & Consulting Expansion

08:01 "Benefits of Online Coaching"

12:13 "Business Evaluation and Consultancy Insights"

18:30 Bypassing Front Desk for Control

25:30 Behind-the-scenes Business Strategy

30:25 Delegation and Succession Planning

33:16 Business Closure Due to Owner Retirements

41:28 Car Ownership Financial Struggles

45:36 Understanding Personal and Professional Values

48:55 Overlooked Auto Maintenance Education

55:44 Choosing Quality Over Cost

58:49 Learning Technical Skills Hands-On

01:04:08 Streamlined Service Through Effective Communication

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