On this week’s episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business.

From leading partnerships at the LA Dodgers and Therabody to helping scale VIP platforms like Velocity Black and Kapow, Iggy has spent years negotiating deals with teams, leagues, and luxury brands. Now, as Senior Director at OneTeam Partners, he helps brands tap into athlete name, image, and likeness across the NFLPA, MLBPA, MLSPA, and more.

On this episode you’ll learn:

• What it really takes to get on and stay on The Bachelor and Bachelorette

• How casting for reality TV works behind the scenes and what producers aren’t telling you

• The emotional cost of chasing fame and attention online

• Why your dating life changes after national TV

• How Iggy’s career path evolved from sports partnerships to licensing powerhouse

Plus, Iggy shares how he gives back — fostering dogs in LA and mentoring Special Olympics athletes.