Impressive Automation with Our Succesful Member Joe McCall

Jack Butala: Impressive Automation with Our Succesful Member Joe McCall. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.

Jill DeWit: Jack and Jill here, from the Cash Flow From Land Show. Today we have with us Joe McCall. Joe has flipped several hundred deals and help students flip hundreds more. He loves doing deals and coaching students to do the same. He has been fortunate to receive more student testimonials than he can count. Joe invests remotely in multiple markets. He loves creating automated marketing systems. I have a lot of questions about that. Thank you Joe, glad you're with us today.

Joe McCall: Thank you, Jill. Steve, are you there?

Steve: I am, I'm here.

Joe McCall: All right, nice.

Steve: I love automated marketing systems too.

Joe McCall: I know, man. I couldn't do what I do without it.

Steve: You know, when people click on the thing and they check out and there's money. That's the kind of automated system I like.

Joe McCall: Yes, that's true. There's different kinds of businesses in real estate. When you're wholesaling houses, that's one of the the hardest things to automate, I think, because you are dealing with people. Every house is different. You've got buyers, you've got sellers, you've got lenders, you've got title companies, you've got wholesalers that you're dealing with. I've been fortunate enough to find a way to automate all of that stuff.

Steve: Share it with us. I can't wait to hear this.

Joe McCall: It involves using people. You can't get away from people. The bottom line ... I'll just tell you my story real quick, I'll try to be fast. By the way, I'm honored to be on your show, guys. I've listened to a ton of your podcasts. You're one of my favorite podcasts. In fact, my favorite podcast app is called Pocket Casts, and you're always at the top when I open up my app because you come out with new episodes all the time, which is really smart. People can't forget you because you're always at the top of their feed.

Jill DeWit: Wait, isn't it because of me that they don't forget us? Just kidding.

Joe McCall: Well, Jill, you are the star of the show.

Steve: Exactly.

Jill DeWit: Thank you.

Steve: Jill's the lead singer, and I'm the guitarist in the back.

Joe McCall: Anyway, I started out ... I bought a bunch of courses and signed up for coaching, I was one of those seminar junkies. I would buy everything and go to every webinar and boot camp. Spending a ton of money on education and not making anything. Finally, my back was against the wall, I had bought a bunch of houses when it was easy. The market crashed, I went with it, and I had a serious cash flow problem. I started wholesaling houses regularly, but I was getting real frustrated with throwing away so much money after dead marketing. I realized early on the importance of marketing. We are not in the real estate business, we're not in the land business. We're in the marketing business, plain and simple. No matter what kind of deals you're doing, you're in the marketing business. That's who you are if you want to have success in this business. You've got to be an expert at marketing and lead generation. Which you guys are, and your letters work like crazy. Almost too well, were getting overwhelmed with leads right now and deals.

Anyway, I realized early on the importance of marketing. I started doing tons of postcards, and I realized that if I don't get somebody else to do it for me, it's just not going to get done. I started creating systems to get marketing done, what I call, "For you, in spite of you." Right about 2008, 2009, I started wholesaling lease options because I got tired of throwing away tons of leads that didn't ha...