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In this episode of our podcast, we have a candid conversation with Mark Elliott, also known as Toba Tech on TikTok. Mark dives into his experiences working in a tire shop, discussing the challenges and demands of the job, especially during the busy snow tire season. He shares insights into the long hours, with shifts stretching from seven in the morning to seven at night, Monday to Thursday, and how his team manages the intense workload. Mark also talks about the recent changes under his new boss, including the option to work overtime during peak periods, which has led to record-setting months for the shop. Tune in to hear Mark's personal take on the automotive service industry and his rise on social media platforms like TikTok.

[00:01:35] TikTok and automotive content.

[00:05:19] Fishing in Winnipeg

[00:08:52] Career uncertainty after nine years.

[00:09:06] Mechanic job experiences.

[00:14:59] Mentorship in the industry.

[00:15:03] Apprenticeship program challenges.

[00:19:31] Job performance and car repairs.

[00:21:42] Ford quality and German cars.

[00:22:44] A career transition and growth.

[00:28:43] Valuing ourselves in the industry.

[00:30:47] Transitioning to quality repairs.

[00:33:53] Cheap customers and aftermarket parts.

[00:39:36] EVs and hybrids in automotive.

[00:40:39] EVs and higher disposable income.

[00:44:17] The need for technological adaptation.

[00:47:10] Specialization of transmission repairs.

[00:51:11] Recalling faulty vehicle parts.

[00:55:18] Engine block coolant intrusion.

[00:58:19] Social media and the industry.

[01:02:43] The toxic end of networking.

[01:04:20] Calling out social media behavior.

[01:07:00] Approaching transmissions and systems.

[01:11:33] Custom car exhaust work.

[01:13:27] Quality of aftermarket car parts.

[01:15:52] Difficulty with seized wheel bearings.

[01:21:21] Technician shortage and business potential.

[01:22:03] Finding skilled workers and immigrants.

[01:26:27] Realness of the podcast.

[01:28:59] Networking and building relationships.

[01:31:34] Confrontation and understanding in conversations.

[01:34:45] Gratitude and Excitement.

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