Alisa Carmichael is the proud mom of two growing boys and Investment Partner at VMG Partners. Like many investors, she got her start in investment banking before joining the ever-evolving world of private equity. Unlike many of her fellow investors, however, Alisa was a black woman who was grappling with imposter syndrome at every turn. Fast-forward to today and she’s not just embracing her role as mother, daughter, investor, mentor, and friend, but owning it. Her unrelenting focus on the BIPOC community inspired the firm’s formation of The Parity Collective: an initiative focused on investing in founders of color across the consumer industry.

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