On today’s episode I caught up with the genius creative mind behind one of my favourite businesses ACID.FLWRS, Claire Muller. Claire shares her startup story that took her on a journey from Perth to London and eventually her home today Sydney Australia. She shares the lessons learnt from changing career paths, working for an innovative startup with small budgets with working for leading startup Airtasker. Her insight into finding which path to follow, facing a life changing moment that put life on hold and figuring out what to do next before. Claire started ACID.FLWRS, as a side hustle, passion project in 2020 when she was experimenting with flowers and spray paint. It went on to grow a cult-like Instagram following and led her to collaborating with brands such as VANS shoes, Casetify and producing installations for the National Gallery of Victoria. Packed with raw storytelling, startup tips and advice on how to get a creative project off the ground from her 15 years experience in styling and communication with brands around the world as well as starting and scaling ACID.FLWRS 

Enjoy the show and check out Claire’s work

https://www.acidflwrs.com  

https://www.clairemueller.com