Today’s guest is Mason, the founder of Superfeast. Superfeast is premium quality tonics and herbs plus medicinal mushrooms. What I love about this conversation was how Mason shows his passion and his desire to understand and to educate and to better himself through the use of these herbs and tonics. From that, he attracted a customer-based and people who want what he has. He shares a lot of great insights into understanding his target market and being connected to them and running markets where he was having long conversations to understand their needs and build his business based on that. For me what makes a successful business is when somebody really cares about what they’re doing and how they can help people and that’s the testament to the success of Superfeast.