I’m so lucky to meet Sandra and sit down with her and have this conversation about her business which is the Good on You app. Sandra is one of the co-founders of this app and online platform that is dedicated to rating, reviewing, and producing articles and content on ethics and sustainability behind the fashion industry. I love so much about this conversation about how they’ve built this platform out. They started about five years ago and sold the needs and Sandra talks clearly and gives some really great advice about testing an idea, bootstrap it and fund it and the power of meeting the genuine need for consumers and what that can do for your marketing strategy.

There’s some incredible advice here from attracting Emma Watson as their brand ambassador and somebody that she now works alongside, she shares how that came about. They kick and go in the world of influencing consumers and helping them to make informed decisions. I’m really proud to share this information and to start consuming especially in the fashion world but across all aspects of my life in a more ethical and sustainable way.