Episode Summary:

What if you could make your emails feel like they were written just for each of your subscribers? That's exactly what today's guest, Brennan Dunn, is a pro at. Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a developer — help creators and businesses deliver highly relevant, high-converting emails without needing a team of developers or copywriters. In this conversation, Brennan shares how personalization can lead to increases in sales conversions from email and sales pages. We break down what "personalization" really means, how tools like RightMessage simplify the process, and why small tweaks (like a tailored headline) can make a world of difference in your email and website engagement. This is a conversation I've been looking forward to having with Brennan for months, and I'm so glad I get to share it with you!

In this episode, you'll learn about:

• How RightMessage helps businesses collect and use subscriber data to deliver hyper-relevant, personalized content
• The types of data you can use to personalize emails and websites — from quiz results to website behavior tracking
• Real-world examples of creators using personalization to increase their sales and engagement (with astonishing success!)
• Why you don't need to be a developer or copywriter to implement advanced email personalization
• Brennan's predictions for the future of email marketing (including why personalization is here to stay)

Check out this episode's blog post Episode Resources:RightMessage This Is Personal: The Art of Delivering the Right Email at the Right Time

Connect with Brennan:LinkedIn Twitter Website Email

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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