Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase. Find links to every article covered by heading to the Download section of SoundsProfitable.com, <a href="https://soundsprofitable.com/the-download/indie-agencies-on-audio/" target="_blank" rel="noreferrer noopener">or by clicking here to go directly to today's installment.</a>

Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase. Find links to every article covered by heading to the Download section of SoundsProfitable.com, <a href="https://soundsprofitable.com/the-download/indie-agencies-on-audio/" rel="noopener noreferrer">or by clicking here to go directly to today's installment.</a>

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

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