Long-distance relationships are never easy. And if you’re part of the traveling circus that is the real estate conference circuit, you may be struggling to keep your professional relationships going in a virtual environment. Would being an orc help?

 

On this episode of Industry Relations, Rob and Greg are discussing the current pause in the real estate conference and trade show circuit and mourning the loss of chance meetings that don’t happen in a virtual environment. They explore why massively multiplayer online games (MMOs) like World of Warcraft work to create community and how real estate might replicate that always-on culture until the conference circuit comes back.

 

Rob and Greg go on to cover the challenge of sustaining long-distance relationships in an online world, explaining why we just can’t duplicate face-to-face interaction at virtual events. Listen in for insight on how going virtual is impacting MLSs, associations, and vendors and learn about the possibility for a 2020 MLS Proptech Symposium (which Rob wants to rename to the “2020 MLS Herd Symposium”) that would help sponsors make decisions about the feasibility of their own fiscal events.

 

What’s Discussed: 

 

The current halt to the real estate conference/trade show circuit

What Greg covers in his forthcoming book, The Art of the CMA

The chance meetings that don’t happen in a virtual environment

Why we can’t duplicate face-to-face interaction through virtual events

The challenge of sustaining long-distance business/personal relationships

Why MMO games work to create community + how real estate might replicate that always-on culture

When the real estate conference circuit will come back

The impact of going virtual for MLS and association communities

--Increased engagement and attendance

--Eliminates serendipity of networking

How new vendors might build trust in the absence of in-person interaction

What we can do to gauge circuit response to physical events

 

Connect with Rob and Greg:

 

Rob’s Website

Greg’s Website

 

Resources:

 

CMLS 2020

RESO 2020 Fall Conference

Inman Connect 2020

2020 NAR Realtors Conference and Expo

Cover Art Choices for Greg’s Book

Charles Warnock

VirBELA

Second Life

EverQuest

Asheron’s Call

MMORPG

World of Warcraft

Roblox

Overwatch

Discord

Dungeons and Dragons Online

ARMLS

GoToMeeting

Greg’s Draft Agenda for the 2020 MLS Proptech Symposium (with Rob's edits)

 

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