Inertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing).

In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. 

• SPONSOR: Bluprint + their Indiegogo campaign - the only coffee maker that cares about your entire day
• Tacklebox article: Don't Edit Your Deck, Edit Your Investors
• Article on Erin Andrews + Donald Trump on social media