Storytelling is not just a key literary aspect. Storytelling is a strategy that can also propel your business growth. 

In this episode of the Scale Up Your Business Podcast, Nick discusses the importance of storytelling in business. He also shares three models so you can easily implement inside your business, during your talks, meeting with your investors, and many more.  

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS 

• Why storytelling? To communicate an idea or a statement to someone effectively, the receiver must be interested enough to be receptive about it. Storytelling improves how you’ll communicate. It helps you deliver your message in a compelling and engaging way. 
• Everyone learns differently. In fact, there are different learning styles, namely: visual, auditory, verbal, kinaesthetic, and auditory-digital. 

• When you’re about to hold a meeting, a talk, or a lecture, get a sense of how people inside the room engage so you can adjust how you’ll share your message. 

• 5-Step Sequential Model – What, Why, How, What if, and When? 

• What – the overview of your business. 
• Why – a well-thought part of the story; can be based on the current demand, personal mission, advocacy, etc. 
• How – how is it going to benefit your investors, your clients, and your customers? 
• What if – what will be the consequences if the plan didn’t push through? 

• When – NOW. Convince the investors to do it now. 

• Charisma, Conviction, and Connection. 

• Tell your story in a charismatic way so it becomes more engaging. 
• Have conviction. People believe what you say when they see that you believe in what you’re saying. 
• Connect with the audience verbal and non-verbally. 

• The Then, Now, How Model. 

• Tell true stories that the audience can relate to and learn from. Share how you could improve your conditions from the past. This will definitely inspire them and invite them to be on your side. 

BEST MOMENTS 

“The context of how you deliver is important.” 

“The invisible, or what you think is invisible, is actually just as important as the visible.” 

“Selling is still the lifeblood of business, as much as marketing is.” 

VALUABLE RESOURCES 

• Scale Up Your Business Podcast: Presenting, Persuading And Winning Deals | Apple | Spotify | Stitcher 

Influence: The Psychology of Persuasion by Dr Robert Cialdini 

Zig Ziglar Books 

ABOUT THE HOST 

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB  
Nick’s LinkedIn: https://scaleup.vip/LI  
Nick's Instagram: https://scaleup.vip/IG  
Scale Up Your Business, coaching/consulting: https://suyb.global

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