In this episode, I chat with Liang-zi Grover from Possee Creative, a top boutique talent management agency, about mastering influencer marketing. Discover why influencer marketing is essential, which businesses benefit the most, and how to achieve impressive ROI. Liang also shares common mistakes brands make, a checklist for influencer briefs, and tips for selecting the best influencers.

Connect with Liang: @liangzigrover

Work with her agency + talent: @posseecreative

Work with us / explore our services at taylorlee.com.au or follow Taylor on instagram @taylorleeconsulting