Victor Darolfi, founder and CEO of RoboTire, discusses the inspiration behind his company (1:00), hesitations that he’s met from independent auto repair shop owners (3:00) and how the system works (5:10). 

Darolfi then discusses where RoboTire currently is (12:00), including Dave Toole’s shop, Toole’s Garage in San Carlos, Calif. He also discusses what is probably the biggest obstacle standing in the way of shop owners investing in this—price (16:00).