Forrest Walden is the founder and CEO of Iron Tribe Fitness. He pioneered the brand from his home garage in 2010, quickly franchising the company to include multiple locations throughout the country.

He graduated from Auburn University and lives in Homewood, Alabama, with his four children and wife, Mendy. Learn more about Forrest here.

Show Highlights

During COVID-19, I've been stressing to my team, how can we create value outside of our walls? —Forrest WaldenI think this pandemic pushed the online delivery of business 10 years into the future. —Forrest WaldenWe had to pivot and figure out our avatar, and adjust our business. —Forrest Walden As I'm thinking of how we're going to move forward, I thought, I should ask my customer what they've liked and haven't liked during this time. —Forrest WaldenI went through a bout of depression and it began a process of finding where I put value in my identity. —Forrest Walden

Forrest's final thoughts: For me, Jesus tells me what to do next and I tap into that and walk in faith to see what he'll provide.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!